Sustained Brand Narrative

The Art of Storytelling: What We Can Learn from P&G's Olympic Campaign Across 14 Years

EPR's 2026 reference on brand storytelling. What 14 years of P&G's "Thank You, Mom" Olympic campaign (London 2012 through Paris 2024) have taught about substantial sustained brand storytelling — and how the discipline operates in the 2026 AI Communications era with Citation Share, creator economy distribution, and substantial measurement infrastructure.