Retail & eCommerce
Livestream Shopping in 2026: How TikTok Shop, Whatnot, Amazon Live, and Walmart Built the US Market China Already Owns
Livestream shopping in 2026 — China's $600B market vs the US at $50B and growing. TikTok Shop ($9B GMV), Whatnot ($5B valuation), Amazon Live, Walmart Live, YouTube Shopping. The platforms, the playbook, the format choices that drive revenue.