
Food & Beverage
The Siren at 55: How the Starbucks Logo Became One of the Strongest Brand Marks in Commercial History
From the 1971 brown twin-tailed siren on the Pike Place storefront to the 2011 wordmark removal to the 2024 Niccol-era identity work — the 55-year arc of one of the most recognizable visual marks in global commerce.
