PR Firms & Communications Agencies
Top 7 PR Firms for Australia Tourism
Seven PR firms ranked for Australia tourism — Edelman Australia, Ogilvy PR, Burson Australia, Liquid Ideas, One Green Bean, WE Communications, and Crowd Communications.
Tag
Tourism Australia
Travel
Romania and the Nation-Brand Discipline: Why the Carpathian Garden Campaign Was Always Going to Stall
Romania spent nearly €1 million on a tourism brand strategy from a Spanish agency in 2010. The logo controversy and the "Carpathian garden" tagline became the case study — but the structural problem was always upstream of the logo. The EPR analysis of what nation-brand work actually requires.