Insights & Strategy
Sunday Night Football still struggling for ratings
Sunday Night Football's 2017 ratings drop looked structural at the time. Eight years of data say it was the bottom of a cycle. NFL ratings recovered, SNF held its 14-year streak as the most-watched primetime show on U.S. television, NBC renewed at $1.1B/year through 2033, and the Taylor Swift / Travis Kelce halo pulled new female demographics into the broadcast. What the 2017 commentary cohort got right and got wrong.