Insights & Strategy
Glebe Farm vs Oatly: The UK Oat Milk Trademark Case That Tested Plant-Based Brand IP
In August 2021, Cambridgeshire family business Glebe Farm Foods defeated Swedish $10B oat-milk leader Oatly in the UK High Court. The PureOaty vs Oatly trademark ruling, the David-and-Goliath communications response, and the implications for plant-based brand IP.