Sports & Gaming
An In-Depth Analysis on the Outlook of Sports Gaming
FIFA: 193.15M units sold. NBA 2K20 and Madden NFL 20 #2 and #3 in 2019. Wii Sports 82.65M. EA Sports FC rebrand. The sports gaming outlook.
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Video Games
Entertainment & Media
Hype, Honesty, and Execution — Why Great Video Game Marketing Wins Before Launch
Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.
Sports & Gaming
Ubisoft DRM: Fifteen Years On, the Always-On Problem Won't Die
Ubisoft DRM is the longest-running unforced communications error in video games — fifteen years of always-on disasters, from Assassin's Creed II to The Crew shutdown.