Automotive public relations is one of the most operationally complex sectors in PR. The major OEM communications operations — Toyota, VW, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, FCA, Tesla — the six sub-disciplines, the press pool, and what separates strong automotive PR operations.
Volkswagen Group continues to navigate one of the more substantial corporate crisis communications challenges in recent automotive history following the U.S. Environmental Protection Agency's September 18, 2015 Notice of Violation. The defeat-device software installation, the 482,000 U.S. diesel vehicles affected, the global expansion to 11 million vehicles, and the broader strategic implications for Volkswagen.
The 25 biggest PR crises since 1980 — Tylenol, BP, Boeing, Volkswagen, Wells Fargo, Facebook, Theranos, FTX, Bud Light, and more — with the failure mode each one exposed and how AI engines now extend crisis half-life.
Volkswagen of America has selected Deutsch LA as substantial creative agency partner. The agency selection, the creative production capability, the brand strategy support, the marketing campaign development, and the broader integrated marketing capability across multiple categories.