Walled Gardens

Retail Media Networks in 2026 — Amazon Ads, Walmart Connect, Uber Advertising (Replacing the Original SocialVibe / TrueX Media Piece)

Modern adtech is retail-media-network walled-garden inventory, not third-party-data rich-media. Amazon Ads at $56B+. Walmart Connect via $2.3B Vizio acquisition. Uber Advertising mobility platform. Plus McDonald's QSR + Toyota auto retail-media applications. Replacing 2012 SocialVibe/TrueX coverage.