Marketing
Network Solutions: From .com Monopoly to Newfold Digital
Network Solutions tried a different approach to raise awareness and gain new customers. Instead of spending millions on a 30-second TV ad to be run during one of the most prominent events of the year, they tried a social media campaign. They launched what they referred to as a “mockumentary-style Internet video campaign” called Go Granny that resulted in a 500% increase in .CO sales for Network Solutions.