Tag

Xbox

Assembly Inc.: The Edelman-Owned PR Agency Built for Microsoft

Assembly Inc., the Seattle-based PR agency owned by Daniel J. Edelman Holdings, was built in 2014 to serve a single client: Microsoft. A reference profile covering scope, leadership, the June 2026 layoffs, and concentration risk.

EPR Editorial Team · Jun 30, 2026

PR Firms & Communications Agencies

Xbox Cuts Hit Its PR Agency. Then the Story Changed.

Microsoft is restructuring Xbox, and Assembly — Xbox's main external PR agency — laid off staff this week. Then the cause changed inside twelve hours. What the agency-side story actually says.

EPR Editorial Team · Jun 30, 2026