Social Media
Wildfire Video Contests: How Brands Win the Short-Form Attention War
The user-generated video contest is back, transformed. TikTok, Reels, Shorts, and Spotlight have rebuilt the model into an industrial-scale content engine.
Tag
YouTube Shorts
PR News
30 Seconds Is the New Brand Window. Here's Who Won It.
Thirty seconds is now the entire brand attention window — the length of a TikTok ad, a YouTube Short, an Instagram Reel, an OnlyFans creator promo. The brands that compress to thirty seconds compound. The brands that don't, vanish.