In 2004 the organization hosted the 2004 Baseball Canada Cup, a junior competition that involved players 18 years of age and younger from all over Canada. In 2010 TBIBA hosted the U-18 World Junior Championships with great success. Building upon that success, TBIBA has successfully won the bid to host the WBSC U-18 Baseball World Cup in September of 2017.
Tournament Objectives:
- To enhance the baseball environment in Thunder Bay.
- To develop a skilled and loyal volunteer base by dutifully training and preparing.
- To manage the event in a fiscally responsible manner.
- To solidify Thunder Bay’s “Sports Central” reputation as a world-class host for international Championships.
- To create a legacy of an active and healthy community.
The successful bidder will have the following capabilities:
- Experience marketing successfully in relation to sport and/or tourism related events and activities.
- Experience in market research and the development of impactful marketing strategies and campaigns including website design and social/digital media.
- Ability to develop and implement visitation/participation/attendance strategies.
- Evidence of the ability to achieve project goals within the targeted timeframe. (project management)
- Experience in accurately costing the products and services to be delivered as outlined.
- Previous experience partnering and developing sponsorship agreements with northern Ontario firms.
The U-18 Baseball World Cup Committee is seeking a firm that can:
- Conduct market research as required.
- Develop a branding strategy for the event.
- Develop marketing strategies based on market research and brand.
- Develop effective media relations/marketing campaigns targeting spectators, visitors, players and families etc. and raising awareness of the event using a mix of traditional and non-traditional media.
- Translate key materials as required.
Budget
Approximate budget is $125,000.00 to $150,000.00.
Objective
The objective is to create and support a branding strategy for the successful promotion of the event including awareness, attendance and satisfaction.
- Design and develop a logo, watermark, slogans and positioning statements, concept for website and applications, colour scheme and accents in a high resolution digital format with appropriate standards of use guidelines. This development and use may be restricted based on branding requirements from the parent organization.
- Design and develop a marketing campaign to promote the event. The marketing material developed should target appropriate demographics and sell the event to all audiences.
Proposal due by June 30, 2016 to:
City of Thunder Bay Supply Management
Victoriaville Civic Centre (main floor)
111 Syndicate Avenue South Thunder Bay, ON P7E 6S4
Leading sports PR firms include Coyne PR, French-West-Vaughan and Ruder Finn.