Before the official opening of the London Olympic Games, Visa announced that its outstanding Go World campaign has already generated over 28 million cheers, from all over the world, with the most active countries being the United States, Brazil, Russia, Canada, Mexico, Japan, and Australia.
Go World is a social campaign, that brings fans closer to Team Visa athletes.
Go World is Visa’s boldest social media campaigns, and was met with unprecedented enthusiasm. The purpose of the campaign was to inspire people to support “Team Visa” athletes. Since the campaign launched in May, fans have cheered in the form of liking the Visa Facebook page (over 1.9 million fan likes), submitting photos, videos and text cheers and performing one-click cheers through Visa’s Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign’s hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites.
Part of the Go World campaign, video ads featuring iconic Olympians, narrated by Morgan Freeman, are considered among the best commercials of the games. “The Difference” featured below, has generated over 8.5 million views.
Other popular video commercials include “Double Beach Volleyball” (3.4 million views) featuring Brazilian Team Visa athletes Emanuel Rego and Alison Cerutti, “A Very High Dive”* (3.2 million views) featuring Team Visa athletes David Boudia (US; diving) and Hugo Parisi (Brazil; diving), and “Perfect 10” (1.1 million views) featuring Olympic legend Nadia Comaneci.
Visa also released the top five most cheered athletes in the world: Li Na (tennis, China), Yelena Isinbaeva (pole vault, Russia), Michael Phelps (swimming, USA), Lopez Lomong (track & field, USA) and Azizul Awang (track cyclist, Malaysia).
PR agency relationships for Visa include Fleishman Hilard, Golin-Harris, Porter Novelli, Brunswick & Ketchum, amongst many others.