142,000 Millionaires Are Moving: The New Luxury PR Map

A projected 142,000 millionaires will relocate internationally in 2025, the largest single-year figure on record, according to the Henley Private Wealth Migration Report 2025. The United Kingdom loses the most, a projected 16,500. The United Arab Emirates gains the most, a projected 9,800. Luxury PR plans built on a 2020 audience map of London and New York now point at cities that many wealthy clients are leaving.

The Haute Jets Wealth Migration Report, a joint study by Haute Jets and 5W published in April 2026, compiles the Henley data with figures from Knight Frank, the IRS and WingX. Everything-PR shares ownership with 5W, so this page reports the findings and adds an audit that luxury PR teams can run on their own audience maps.

How many millionaires are moving, and where are they going?

Henley & Partners projects that 142,000 millionaires will relocate internationally in 2025, up from about 134,000 in 2024, with a forecast of 165,000 in 2026. The annual figure has roughly tripled over the past decade.

The table lists Henley's projected 2025 net millionaire flows for the markets that matter most to luxury brands, as compiled in the Haute Jets report. The United States ranks second by net inflow, ahead of Italy, but the report does not give a single national figure for it.

Market	Projected 2025 net millionaire flow	Direction
United Arab Emirates	+9,800	Inflow
Italy	+3,600	Inflow
Switzerland	about +3,000	Inflow
Portugal	+1,400	Inflow
Greece	+1,200	Inflow
Germany	-400	Outflow
Spain	-500	Outflow
France	-800	Outflow
India	-3,500	Outflow
China	-7,800	Outflow
United Kingdom	-16,500	Outflow

Why is the UK losing the most millionaires?

The United Kingdom is projected to lose 16,500 millionaires in 2025, the largest national outflow Henley has recorded, with about $91.8 billion in wealth leaving with them. The Haute Jets report ties the outflow to three UK policy changes in under three years.

The UK closed its Tier 1 Investor Visa in February 2022, overhauled the non-dom tax regime in March 2024, and announced inheritance tax reforms in October 2024 that took effect in April 2025. UK applications to Henley for alternative residence and citizenship rose 183% in the first quarter of 2025 compared with the first quarter of 2024.

France, Spain and Germany also recorded net outflows. It is the first time in the decade Henley has tracked that four of Europe's largest economies lost millionaires at once.

Why are Miami and Palm Beach winning the US wealth migration?

Florida gained a net $20.7 billion in adjusted gross income from US interstate migration in 2023, nearly four times second-place Texas, according to IRS data cited in the Haute Jets report. New York lost a net $10.7 billion, the second-largest loss of any state.

Miami-Dade added 50% to its millionaire population over the past decade. Citadel moved its global headquarters from Chicago to Miami in 2022 and is building a $2.5 billion headquarters on Biscayne Bay, and Miami Alts Week now draws more than 6,000 attendees a year.

West Palm Beach luxury home prices rose 187.3% between October 2015 and October 2025 per Redfin, against 82.5% nationally. The luxury real estate authority index tracks which brokerages lead in these markets.

Why is Dubai the leading destination for wealthy movers?

The United Arab Emirates leads the world in projected net millionaire inflows for 2025 at 9,800, and Dubai's millionaire population grew 102% between 2014 and 2024. Entrepreneur Middle East puts that population at 81,200 in 2026.

MassCom Global forecasts more than 7,000 new Dubai millionaires in 2026, bringing about $7 billion in new capital. Knight Frank's PIRI 100 index shows $1 million invested in prime Dubai residential property in January 2020 was worth $2.7 million by January 2025, the highest appreciation of any major market it tracks.

Who are the crypto millionaires and why do they matter to PR?

Henley counts 241,700 crypto millionaires worldwide, up 40% year over year, and nearly 94% of crypto buyers are under 40 according to Henley's Gen Z crypto migration analysis. That makes them a younger audience than the traditional private-banking client.

The cohort includes 145,100 Bitcoin millionaires, 450 people holding $100 million or more in crypto, and 36 crypto billionaires. The Haute Jets report says this group relocates for tax structure as much as for lifestyle, favoring the UAE, Singapore, Hong Kong, Zug in Switzerland, Portugal and Puerto Rico under Act 60.

How does private aviation confirm the wealth migration?

Global business jet departures reached a record 3.88 million in 2025, 34% above 2019, according to WingX and Avi-Go data cited in the Haute Jets report. New York to Miami and New York to Palm Beach are consistently the busiest US private aviation corridors, and London to Dubai is now a top-10 global route.

Haute Jets, the on-demand private aviation brand founded by Haute Living, co-published the report and has a commercial interest in the finding. Its argument is that the route map and the migration map are the same map. The private aviation citation share index covers how operators in this category appear in AI-generated answers.

What should luxury PR teams change in their audience map?

Luxury PR teams should rebuild the audience brief first, because media targets, event calendars and spokesperson choices all inherit its assumptions. The table below pairs each plan element with the change and the evidence behind it.

Plan element	What to change	Evidence
Audience brief	Replace a New York, London and San Francisco home-market list with the Henley destination list: Miami, Palm Beach, Dubai, Milan, Zug, Monaco and Singapore.	The UK is projected to lose 16,500 millionaires in 2025 while Florida gained $20.7 billion in net income in 2023.
Media targets	Ask each target publication for current reader-location data before renewing a media plan, and add outlets in the destination cities.	A media plan reaches readers where they live, and the readers are moving.
Events	Compare current event spend with the cities now hosting the audience, starting with Miami Alts Week.	Miami Alts Week draws more than 6,000 attendees a year per the Haute Jets report.
Partnerships	Choose partners that reach clients in more than one city.	The report puts the typical ultra-wealthy household at three to four residences, and about three-quarters own a private aircraft.
Crisis readiness	Scenario-plan for any client whose private-client revenue sits in the UK, France, Spain or Germany.	Three UK policy changes preceded the 16,500 outflow, and all four countries now record net outflows.
Crypto audience	Write a separate audience brief for crypto wealth.	241,700 crypto millionaires, 94% of crypto buyers under 40, per Henley.

Start with one document: rewrite each luxury client's audience brief against the Henley destination list, then compare the next quarter's media and event spend to it. The full 5W research page and the free report at Haute Jets link every claim to its source.

Related Everything-PR coverage

• EPR luxury coverage directory
• UHNW audience reach in 2026
• Luxury editorial publication map
• Luxury hospitality authority index
• Everything-PR research hub

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Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry, including on research produced by 5W. Editorial decisions are made by Everything-PR's editorial team.