5WPR Expands its Executive Team Following a Monumental Year

Capping 20 years of continual growth, with $70 MM projected in revenue in 2022, 5W expands leadership team to support next decade of success

After a wildly successful year in 2022, 5W Public Relations has significantly expanded its leadership team to continue the momentum.

Five Executive Vice Presidents have been elevated to the agency’s newest position, Managing Partner; Managing Partners will oversee 5W’s core business units and take on a vital operational leadership role. Those promoted include Leslie Bishop, EVP, Global Strategy; Rob Ford, EVP, Corporate Communications; Ilisa Wirgin, EVP, Beauty; Annette Banca, EVP, Health and Wellness; and Lori Ruggiero, EVP, Corporate and Technology.

In addition to promoting existing talent, the agency has made several pivotal executive hires to further bolster future successes. Each new hire offers exceptional expertise and diverse work experience to 5W and its roster of clients. New hires include Fred Schuster, Chief Operating Officer; Erica Kirwin, Chief People Officer; Paul Miser, Executive Vice President, Digital; and Elizabeth Minton who returns to the agency as Executive Vice President, Marketing and Communications. 

This well-rounded and high-powered executive team puts the agency in an optimal position to continue its upward trajectory within the communications landscape.

In a joint statement, CEOs Dara Busch and Matt Caiola said “To close our second decade in business with $70mm in revenue and being named one of Inc.’s Best Places to Work is an incredible testament to our past success and the caliber of our team.

To enter our third decade with such a significant expansion of our leadership team, across client, operational, culture and marketing divisions, is a sign of our commitment to, and investment in, building on our successes.

We are so excited for the future of 5W and the next era of the agency and are confident that with these appointments we have the best talent in the industry leading each key area of focus for our business. 5WPR will continue to do great work and succeed.”

Recent new client wins for 5WPR include Lenox, Circle Line, AirHelp, Fetcherr, and PatientFi.

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