
A Case of Green Tea: Misleading Health Claims Place Canada Dry and Lipton Under FDA Scrutiny
Dr Pepper Snapple Group and Unilever face a PR crisis if they fail to address the warnings released against their green tea based products by the FDA.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Dr Pepper Snapple Group and Unilever face a PR crisis if they fail to address the warnings released against their green tea based products by the FDA.

Coyne PR's press release, brilliantly titled "Americans Confess - Wags Speak Louder Than Words" for Del Monte's Pup-Peroni® dog snacks was part of a PR campaign that, to date, generated 1,179 stories, resulting in over 42.7 million media impressions.

The much rumored about Google music service, already seen as tough competition for Apple's iTunes, might be launch in time for this year's winter holiday season. Google's VP of engineering Andy Rubin has been discussing with record lables and pushing hard to have the new music service ready by Christmas.

National Enquirer has found a new target: John Travolta, who is now accused of "secret gay liaisons" while his wife is expecting a baby.

Japanese Transport minister Seiji Maehara fired a regional Japan Coast Guard office chief and his deputy because of a PR scandal caused by false information being given to the press following a helicopter accident from last month that killed five people.

mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include key bloggers and journalists covering any particular field or area of interest.

This year’s edition of the How to Conference, the one day, know it all event organized by PR news, will take place on December 1st at the National Press Club in Washington DC. Industry thought leaders will discuss key PR topics such as media relations, measurement, social media, crisis management, product development, branding, CSR, media training and stakeholder engagement.

Internet memes tend to spread fast via the Internet, delivering messages quickly and effectively and having a huge impact on millions of people. Consider the hype and numerous online magazine and blog posts around Susan Boyle or Lonelygirl15 to understand what a powerful PR tool they can become if used properly.

The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple's iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.

Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
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