Editorial Team

Mercedes Benz Sales Still Plummeting, And It's No Wonder

Daimler's Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.

RTC Relationship Marketing Chosen as Agency of Record by Audi

Audi of America has just chosen RTC Relatinoship Marketing to take their business to new levels with new campaigns designed to increase customer loyalty. The marketing firm will also be working to bring in new clients.

Bonobos PR: The Ultimate DIY

Bonobos has yet to hire a professional PR company and they have done an excellent job of paying attention to their clients and listening to what they want and need. More companies could stand to take a page from their book and become more interactive on social media.

Does Your PR Firm Need an Online Community Manager?

Makovsky + Company, Cutting Edge Digital Communication, Almost

Makovsky + Company is one of the world's leading PR and investment consultancies. We intended to evaluate the company's online digital presence, and found some real pluses and on the other end of the spectrum, a few surprising minuses which indicate "loose ends" with regard to the company's branding online.

Idaho Department of Commerce Will Be Represented by a Local PR Firm

Don Dietrich, director of the Idaho Department of Commerce, considers it inappropriate to hire an out-of-state company to promote Idaho to the world.

Waggener Edstrom: Being Second Means Trying Harder

Our focus is, as it should be, on the Internet primarily. It is our area of expertise, it is what we do. We are not perfect, but we know what perfect looks like. Waggener has a wonderful digital footprint in their site. Aesthetically, it is superb in my mind. However, much like Edelman, but in some different was, it is flawed. This is not the worst thing in the world, but for a company that represent Microsoft, and professes to be cutting edge, it does send the wrong message.

Janet Thaeler Speaks About Social Media

She works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. They don't have to be famous: their actions and professional conduct are what define value in our glossary.

PR Made Caylee Sunshine Dolls Popular

This is one of those unfortunate situations when bad PR is better than no PR. Almost everyone is against the Caylee Sunshine dolls, yet the negative press just made them popular.

The Publicity Agency: Drew Peterson's PR Set To Overturn Law Next

The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; "Should any credible PR agency even undertake such a campaign?" I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.