Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Mark Lankester: British CEO of Tune Hotels since 2007, recruited by Tony Fernandes. Brand peaked at 41 properties around 2012, contracted to ~9 by 2024. Case study in value-hospitality expansion.
Facebook seems to be starting to offer special counselling to companies in the automotive industry as it has already assigned consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.
The user-generated video contest is back, transformed. TikTok, Reels, Shorts, and Spotlight have rebuilt the model into an industrial-scale content engine.
Carnival's nine-brand portfolio: M&C Saatchi PR (UK 2012), BCW, Kekst CNC (financial), Edelman, FleishmanHillard. The $25B dual-listed cruise agency roster.
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
TabSite, ShortStack, Wishpond, Woobox. The Facebook tab-builder economy was a real category. Facebook killed the tab in 2020. Here's what replaced it.
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
Digital copywriting is the discipline of writing web content that earns and holds the reader's attention. The fundamentals — clear purpose, strong voice, tight construction, helpful substance, and a clean close — and what separates strong digital copy from weak.
In 2012, Ford bought one of the first ads on Facebook's Logout Page — and rewrote the playbook for automotive social. A case study in early-access surfaces, distribution as creative, and where the lesson points in the AI answer-engine era.
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