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Editorial Team

Editorial Team

Editorial Team, Everything-PR

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About Editorial

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Latest by Editorial Team

EverySignal App Sends Daily Alerts with Friends Updates
PR News
Oct 31, 2012

EverySignal App Sends Daily Alerts with Friends Updates

Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.

3 min readRead more
Should You Pay to Play? Evaluating Facebook's Latest Changes
PR News
Oct 30, 2012

Should You Pay to Play? Evaluating Facebook's Latest Changes

Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?

3 min readRead more
Cesar Canine Launches Campaign to Promote Therapy Dogs
PR News
Oct 29, 2012

Cesar Canine Launches Campaign to Promote Therapy Dogs

Dogs are man’s best friends, they say. And it is true in a way, as they always show unconditional love. But dogs are not there for you only in good moments, they can also help you through rough times, and therapy dogs do just that. Cesar Canine believes that their support deserves to be in the spotlight and launches the “Share a Story and Share the Love" campaign to celebrate them.

3 min readRead more
Bolivia Proposes Law Regulating Social Media
PR News
Oct 26, 2012

Bolivia Proposes Law Regulating Social Media

In the online environment one can say and do just about anything. This is freedom of speech at its best, as anyone can share their opinions on any matter. But one can choose to do it in a respectful way or not. When it comes to officials and politics, often people get very personal and sometimes go beyond respectful, and that’s what a new law which will regulate social media is intended to prevent. The law is proposed by the Movement for Socialism party and they say they hope to push through Bolivia's Congress.

3 min readRead more
Marketing Considered One of the Least Valued Professions
PR News
Oct 25, 2012

Marketing Considered One of the Least Valued Professions

Probably any marketer will tell you how important what they do is for a business. And people would agree as a new study shows. 94% of consumers and 98% of marketers consider marketing as essential to businesses, and nine out of ten people see marketing as paramount to driving sales. Yet only 13% of the people interviewed consider that marketing benefits society, and 53% of them think that generally marketing is “a bunch of B.S.”.

3 min readRead more
Cone Communications Launches Corporate Social Return Approach
PR News
Oct 24, 2012

Cone Communications Launches Corporate Social Return Approach

Corporate Social Responsibility has become important for many companies, sometimes driven by the desire of doing something good, other times just as a means of gaining awareness. The public relations and marketing agency Cone Communications launches a new approach to CSR called Corporate Social ReturnSM based on their belief that corporate social responsibility should deliver measureable business, brand and social impacts thus meeting stakeholders' expectations.

3 min readRead more
Consumers Shifting to Shopping on Thanksgiving Day
PR Insights & Public Relations Strategy
Oct 23, 2012

Consumers Shifting to Shopping on Thanksgiving Day

Shopping habits change, slowly but surely. If Thanksgiving was a day dedicated to family, food and football, now it is a day filled with all that plus an healthy dose of shopping, and a new survey among retailers shows that people will have enough shops open to enjoy it. Moreover, online sales during Thanksgiving could surpass those from Black Friday, Chad White, research director at Responsys predicts.

3 min readRead more

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