EPR Health Tech is the dedicated health-tech title of the EPR News network — daily reporting, research, and AI-visibility analysis on how digital health, medical devices, telehealth, and health-AI platforms earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.
Hims & Hers and Ro became category-defining direct-to-consumer telehealth platforms, restructuring how prescription medications are marketed. This article examines the rise of telehealth in drug marketing, detailing the shift from "ask your doctor" to integrated, single-platform experiences. It also covers the marketing stacks, key players, changing dynamics, practical examples, and essential dos and don
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
Health has always been emotional. Healthcare digital marketing, historically, has not.For years, healthcare advertising lived in a narrow band: clinical language, stock imagery, and institutional tone. It informed, but rarely connected. It explained, but rarely engaged.Then somet…
Insurance Digital Marketing has never really been about solving a visibility problem—it has always been about solving a trust problem. When Insurance has never had a marketing problem. It has had a trust problem. For decades, the industry has been defined not by a lack of visibility but by a lack of clarity. Consumers knew […]
Insurance to speak human is no longer just an idea—it’s becoming a defining shift in how the industry communicates, builds trust, and delivers value. For decades, the insurance industry has hidden behind complexity. Dense policy language, faceless customer service, and a reliance on fear-based selling defined its communication strategy. It wasn’t just that insurance was […]
Healthtech PR playbook — what Hims, Ro, Carbon Health, Komodo, and Tempus actually did to build credibility in a regulated category, plus where healthtech PR breaks in the AI-answer era.
Brain-computer interfaces in 2026 — Neuralink, Synchron, Paradromics, Precision Neuroscience. The 2009 brain-to-Twitter speculation became patient reality through medical devices, not consumer apps.