Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.
Functional medicine, offering concierge-level health services, has experienced a significant boom from 2020 to 2025. This growth is fueled by consumers willing to pay out-of-pocket for personalized health optimization not covered by traditional insurance, creating a billion-dollar industry with key players shaping its future.
Medical PR has been rebuilt twice since 2020. The pandemic-driven telehealth shift, and now: ChatGPT, Claude, Gemini, and Perplexity answer patient questions that used to start at WebMD. Seven areas have shifted.