Blanc & Otus: Technology Communications Agency
Blanc & Otus is a technology communications company based in San Francisco that was founded in 1985. The company is a part of Hill + Knowlton Strategies, a subsidiary of WPP, the British multinational communications, advertising, public relations, technology, and commerce holding company which is considered to be the world’s largest advertising company.
This is one of the most successful technology communications agencies, that has thrived in the industry and has only grown in the past two decades. It has a unique combination of research-driven strategy, along with creative execution. This interesting combination has allowed Blanc & Otus to deliver excellent public relations results that significantly impact its clients’ businesses.
This company has the advantage of drawing on the global resources of a giant in the industry, that offers a wide range of services, from public affairs and employee communications to investor relations. However, the essential element that Blanc & Otus bring to the mix is the company’s technology expertise.
Blanc & Otus focuses on enterprise technology, telecommunications, digital entertainment as well as professional services which include investment bankers, management consultants, and venture capitalists. This is a company that works especially well with entrepreneurial clients, particularly clients that expect for public relations to deliver both against the media and against business objectives.
This is a company that has a particular way of working with their clients, and have named it the Lifecycle Methodology. This is a methodology that draws on the company’s lengthy experience in the US market and its belief that in the fast-moving technology world that we live in, any company’s or product’s market cycles are greatly accelerated.
That’s why Blanc & Otus first start by identifying the market situation of each individual client it is working with, as well as all of the tactical and strategic PR approaches that are necessary to move that client forward. Additionally, with this methodology, Blanc & Otus provides the right solution for any technology company that wants to challenge the status quo as well as break through all of the noise in today’s competitive global market.
For any technology company that’s looking to get more than its fair share of voice, and especially any company that has faced plenty of communications as well as business challenges, the proven combination of market research and creative thinking that Blanc & Otus provides its clients helps in solving all of those problems.
Blanc & Otus has a mission to change the opinion as well as the buying behavior of its clients’ customers, partners, employees, and investors. This is why this company has represented clients in every stage of their development, from startups to household brand names. Time and time again, Blanc & Otus has found the very best points to leverage with analysts and media outlets, which means that this is a company that knows how to prioritize its clients’ PR budget in a way that will measurably improve that business.
The technology communications company Blanc & Otus has worked with many notable clients before, including Hootsuite, Airgrub, Amazfit, Axway, Bitcasa, Narus, Oracle, and many others.