How great PR firms Help Build your Brand

By Ronn TorossianApril 3, 20153 min read

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An outstanding PR firm will not only help you build your brand – a great PR firm will work in concert with your marketing strategy to help build your company’s reputation. Brand public relations by building a cohesive brand identity:

Big and Small Data

A PR firm’s use of both big and small amounts of data is imperative for launching your brand to media influencers. Knowing your largest and growing target customers – combined with the right data and company background – gives a great PR firm the advantage of building content and creating advertising platforms to be utilized cohesively throughout a marketing campaign. The use of smart data sets a great PR firm apart from the rest of the pack.

Forge Bonds with Customers Using Stories

An experienced PR firm will have the talented human resources to package information about your company’s brand into meaningful and engaging story narratives. The closer a story promoting your brand reflects the customer’s daily life experiences, the more persuasive it will be. A great PR firm will be well versed in developing testimonials from customers and/or using upcoming community affairs to launch your brand. New as well as traditional public relations tools and tactics add credibility to the story behind your brand. ● Don’t miss opportunities by only talking about yourself. ● Garner admiration for your brand by telling a powerful and compelling story. ● Smoothly blend PR with storytelling content and credibility.

Look from Within

An obvious source of stories and/or testimonials that is oftentimes overlooked by a PR firm is the company’s own employees and its great working environment. In fact, your company’s employees make up a powerful channel to connect with your brand’s target customers. A successful PR firm will not only promote your brand of product – it will portray your business work environment as one that is to be envied in the marketplace. Your company is a great place to work – show it off!

Social media’s Effective Third Party Promotion

Today’s common content sharing via the various social media platforms is an excellent source of good PR. Third-party endorsements through content sharing on social media – obvious or implied – is oftentimes more effective than paid advertisements. This is because these third-party endorsements are more credible coming from a disinterested person – rather than from inside your company.

Effective Displays of Leadership on Important Social and Environmental Issues

Thoughtful leadership insights or ideas concerning social and environmental issues that are important to your target customers – yet having nothing in common with your brand – are known to innovative PR firms as having a positive impact upon the promotion of your company’s brand. Likewise, a good PR firm will implement marketing campaigns that change the public’s behavior for the better, such as non-smoking programs and/or warnings about the danger of texting and driving. Finally, remember that the goal of a great PR firm is to help you build your brand and deepen the connection between your customers and your brand. A successful PR firm will craft a brand story for your company that educates, informs, illuminates, and inspires your target customers.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

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Ronn Torossian

Shaping AI — and the answers inside the chatbox.

Ronn Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining earned media, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.

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