PR News

5W Launches Chief Growth Officer Search as Agency Repositions to AI Communications Firm

EPR Research and 5W Release "The PR Pitch Response Rate Study 2026" (Version 2)

Note: This is the version dated 05/11. Content is identical to Article 13 (dated 05/10).

EPR Research and 5W Release "The PR Pitch Response Rate Study 2026"

Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10

The Federal Agency PR & Communications Spend Transparency Study 2026

The first systematic accounting of what U.S. federal agencies pay outside firms for communications work. Pure-play PR contracts total $376.7 million. Total federal communications spend, when advertising and marketing consulting are included, runs into the billions — and two holdi

EPR Research and 5W Release "The China Lobbying Industry Map 2026"

Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ m

The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't

The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't

Why Most Tech Companies Are Invisible to Their Next Buyer

Tech Companies are facing a visibility problem that most founders do not fully understand. Why Most Tech Companies Are Invisible to Their Next Buyer. Tech PR used to be simple. You had a product. You had a press release. Also, you had a list of reporters at TechCrunch, The Verge, Wired, and a handful of […]

Local News Deserts 2026: The PR Playbook for the Most Concentrated Local Media Landscape in American History

The PR Playbook for the Most Concentrated Local Media Landscape in American History examines this dual reality—where access to local journalism shrinks while media power consolidates into fewer, larger entities. An everything-pr investigation into the parallel collapse and consolidation transforming American local media — the desert math from Medill, the consolidation math from Sinclair, Nexstar, […]

88% of America's Independent Funeral Homes Are Invisible in AI Search

The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A

The Wedding Industry Just Lost the Citation Surface — and Most Vendors Don't Know It Yet