PR Insights & Public Relations Strategy

EPR Research and 5W Release "The China Lobbying Industry Map™ 2026"

Editorial TeamBy Editorial Team2 min read
a glowing digital map showing interconnected lines and nodes over a cityscape at night, illustrating a complex network.
Share

Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world, according to the China Lobbying Industry Map. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ memorandum limiting FARA enforcement has reshaped the legal posture of the entire foreign-influence industry.

EPR Research and 5W today released The China Lobbying Industry Map™ 2026, documenting Chinese government, state-owned enterprise, and Chinese-headquartered company lobbying and public relations activity in the United States.

The Headline Number

Per OpenSecrets analysis of Department of Justice FARA filings, China has paid FARA-registered U.S. firms more than $418 million since 2016 — more than any other country in the world. The vast majority of that historical spend has flowed to two Chinese state-run media outlets — CCTV and China Daily. When state media is excluded, China's "traditional" lobbying spend has generally trailed Saudi Arabia, Japan, and South Korea. Japan was the top FARA spender in 2024 at $48.5 million.

The 2025 Inflection: Tencent

The most significant single-company shift in 2025 was Tencent America, the U.S. arm of the Chinese multimedia conglomerate.

PeriodFederal Lobbying Spend2020–2024 quarterly average~$200,000Q2 2025$760,000Q3 2025$1.5 million

The acceleration follows Tencent's January 2025 addition to the Department of Defense's list of Chinese military companies. Tencent's 2025 lobbyist roster is unusually concentrated in former Trump-aligned operatives:

John McEntee — former head of the White House Office of Presidential Personnel during Trump's first term. Received $400,000 from Tencent across two quarters in 2025.

MO Strategies (Marty Obst, former Pence aide and Trump campaign leadership) — received $530,000 in Q3 2025 alone.

Hogan Lovells — received $410,000 in Q3 2025. Brownstein Hyatt Farber Schreck and Mercury Public Affairs were also retained in Q3 2025.

ByteDance: The Other Direction

ByteDance spent approximately $10.4 million on federal lobbying in 2024. Following the January 2026 deal that finalized a U.S. ownership restructuring through Oracle, Silver Lake, and MGX, ByteDance reported $1.6 million in Q1 2026 lobbying — down roughly 45 percent year-over-year from $2.8 million in Q1 2025.

The Historical Firms

Jones Day — represented the Chinese embassy and Chinese state-owned enterprises since 1986.

Hogan Lovells — represented the People's Republic of China on WTO and trade matters since 2003.

WPP affiliates (Wexler & Walker, Hill & Knowlton) — historic earnings leader on China lobbying and PR work.

The Enforcement Environment

In February 2025, U.S. Attorney General Pam Bondi issued a memorandum curtailing FARA enforcement actions, calling for limiting FARA criminal cases to those involving "more traditional espionage" and ending the Foreign Influence Task Force established after the 2016 election. The Justice Department has not announced a new FARA case since September 2024.

Why It Matters

China is the foreign principal that has paid more money to U.S. FARA-registered firms than any other country since 2016. The composition of that spending is now shifting — away from state media production and toward direct corporate lobbying by Chinese-headquartered companies operating in U.S. markets, particularly in technology, gaming, social media, and finance.

Editorial Team
Written by
Editorial Team

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Other news

See all

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.