The Anthropic and Microsoft Studies Agree: The PR Career Ladder Is Being Rebuilt
Ronn Torossian5 min read
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
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ChatGPT answers roughly a billion prompts a week. Each answer is a brand decision. Here's how OpenAI's engine picks winners — and how brands earn the citation.
Most brands are invisible inside AI search. Is yours?
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