Skip to main content
Everything PR News
Social Media

PR Careers: Where to Start, What It Pays, How to Move Up

EPR Editorial TeamEPR Editorial Team4 min read
Share
PR Careers: Where to Start, What It Pays, How to Move Up
PR Careers: Where to Start, What It Pays, How to Move Up

A PR career runs through six rungs, from Account Coordinator to Chief Communications Officer. The U.S. Bureau of Labor Statistics reports a May 2025 median wage of $74,750 for public relations specialists and $146,910 for public relations managers, and lists a bachelor's degree as the typical entry requirement. This page maps every EPR guide on PR jobs, pay, degrees, internships, resumes and interviews, by career stage.

Which PR career guide do you need first?

The right first PR career guide depends on your career stage, and the table below matches each stage to one EPR page.

Your stageYour questionStart with
Choosing a degreeWhich majors lead to PR jobs?Best degrees for a PR career
Choosing a schoolWhich programs rank highest?Best PR and communications schools
Finding an internshipHow does a 10-week internship become an offer?PR internship playbook
Applying for a first jobHow do you break into PR in 2026?PR entry-level playbook
Writing a resumeWhat belongs on a 2026 PR resume?PR resume guide
Preparing for interviewsWhat happens in a PR interview?PR job interview process
Planning a promotionWhat does each rung require?PR career ladder
Negotiating an offerHow do you ask and counter?PR salary negotiation guide
Choosing an employer typeAgency or in-house?PR agency vs in-house comparison
Tracking hiringWhere are PR jobs moving?PR job market report

What does the PR career ladder look like?

The PR career ladder has six rungs: Account Coordinator, Account Executive, Senior Account Executive or Account Supervisor, Vice President, Senior Vice President, and Chief Communications Officer. EPR's PR career ladder explains the work and the gate at each rung, and what every PR job title means defines the titles that agencies and in-house teams use.

The year ranges in the ladder are EPR rules of thumb for a typical path, not survey data. BLS says public relations managers typically need five years or more of related experience. The independent route is covered in the guide to the publicist and consultant career path.

What do PR jobs pay?

BLS reports a May 2025 median wage of $74,750 for public relations specialists, with the lowest-paid 10 percent earning less than $44,110 and the highest-paid 10 percent earning more than $135,150. Public relations managers had a median of $146,910.

BLS does not publish pay by agency title, so use the PR salary map for the full BLS breakdown and PR salary by city and industry for state, metro and industry medians. The PR Salary Index shows what ChatGPT, Perplexity and Gemini tell job seekers, and the PR Executive Compensation Index covers pay at the top of the ladder.

Which degree and school lead to a PR job?

BLS lists a bachelor's degree as the typical entry requirement for public relations specialists, and several majors lead there. EPR's PR degrees and majors guide compares nine undergraduate majors, and the PR and communications schools ranking covers 25 or more programs in the US and abroad.

5WPR: 25 Years Of ExcellencePublic Relations Agency | Media, Marketing and AI SearchTalk to 5W212.999.5585info@5wpr.com

For the journalism route into PR, compare the best journalism schools and the journalism graduate programs. For specific paths, see the HBCU journalism and PR programs and the European PR master's programs. The AI in communications education index grades which programs teach AI skills.

How do you land a first PR job?

A first PR job usually starts with an internship, a targeted resume and a prepared interview. The PR internship playbook lays out a week-by-week plan, and internships by employer type compares agency, in-house, nonprofit and government placements.

Start with the entry-level playbook, choose roles from the entry-level PR roles list, build the resume with the 2026 PR resume guide, and rehearse with the PR interview guide.

Where is the PR job market heading?

EPR's job-market reporting follows the PR cuts after the Omnicom-IPG merger and the new roles that AI creates. Read the PR hiring report for where openings sit, and where PR jobs moved after Omnicom-IPG for the second wave of cuts.

Pair those with how AI is changing PR jobs and the list of remote PR job boards.

Agency, in-house or independent: which path fits?

Agency, in-house and independent PR careers differ in client exposure, promotion speed and pay structure. According to EPR's career ladder guide, agency promotions tend to come faster at junior levels, while the top in-house roles often pay more than comparable agency roles.

Start with the PR agency vs in-house comparison, then read the publicist and consultant career path if you plan to work independently.

How are women advancing in PR leadership?

EPR's analysis of women in PR leadership covers four practices that close the leadership gap: written promotion criteria, default flexibility, formal sponsorship and audited pay equity.

If you already work in PR, start with the PR career ladder and the salary map. If you are still choosing a path, start with the degrees guide. For the long-form version of this map, read Careers in PR and Communications in 2026.

EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

Related reading

Other news

See all

Most brands are invisible inside AI search. Is yours?

EPR publishes the data every week.

Free. Weekly. Unsubscribe anytime.