Tag

crisis management

How AI Tools Decide What to Say About Your Brand — and Why an Unwatched Answer Is a Risk

When someone asks an AI tool about your company, it returns a confident, composed answer — and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks. This article explains how AI tools decide what to say about your brand, the factors that influence their answers, and why an unwatched answer can pose a significant crisis risk for companies.

EPR Editorial Team · May 29, 2026

Crisis PR & Crisis Communications

Uber's Women Drivers Feature and the Discrimination Lawsuit Risk

Uber rolled its Women Preferences feature nationwide despite an active discrimination class-action lawsuit. This article examines Uber's strategy in scaling a contested feature, the risks involved, and the implications for reputation and crisis management.

EPR Editorial Team · May 28, 2026

Crisis PR & Crisis Communications

How to Write a Crisis Communication Plan: A 24-Hour Template

A crisis communication plan is a strategic framework that outlines how an organization will respond during and after a critical event. This article provides a 24-hour template to help companies control the narrative and protect their reputation during a crisis.

Eduard Moraru · May 28, 2026

Generative Engine Optimization

Fame Lost. Sources Won

The inaugural 5W Reputation Index reveals how AI engines describe founders of AI labs. The study shows that reputation in AI-mediated discovery tracks source bases, not fame, offering crucial lessons for founders on shaping their narratives.

Ronn Torossian · May 25, 2026

PR Insights & Public Relations Strategy

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

EPR Editorial Team · May 24, 2026

Crisis PR & Crisis Communications

The Personal-Life Viral Crisis Playbook: An Operational Guide for the AI Era

Explore the operational guide for managing personal-life viral crises in the AI era, focusing on executive conduct. This guide covers a five-phase framework, stakeholder coordination, and AI-specific response disciplines to help organizations effectively navigate incidents, highlighting the need for pre-established infrastructures and protocols.

EPR Editorial Team · May 22, 2026

Corporate PR & Corporate Communications

Five-Case Comparison: What 2025-2026's Biggest Corporate Crises Reveal

This synthesis examines what five corporate crises from 2025-2026 collectively teach—the shared dynamics, the divergent patterns, the framework that operates across all five, and the lessons that have substantially restructured the discipline through 2026.

EPR Editorial Team · May 22, 2026

Crisis PR & Crisis Communications

Crisis Watch: AI-Era Corporate Crisis Case Files

Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.

EPR Editorial Team · May 22, 2026

Social Media PR & Social Media Strategy

Crisis Response on X in the Post-2022 Era

X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.

EPR Editorial Team · May 18, 2026

Corporate PR & Corporate Communications

Higher Education Crisis Index 2026

The Higher Education Crisis Index 2026 analyzes how American higher education institutions have navigated sustained, multi-dimensional media pressure, including antisemitism investigations, encampment cycles, and federal funding freezes. The report highlights that pre-existing crisis communications infrastructure and presidential visibility are key factors in faster recovery times.

EPR Editorial Team · May 18, 2026