PR, AI & Communications News
Travel Crisis Comms And Recovery
Maria 2017. Maui Lahaina 2023. Paris 2015. Tunisia. Covid 2020-2023. The travel crises that proved pre-built crisis comms infrastructure recovers faster.
Tag
crisis management — Tagged Articles
Insights & Strategy
Restaurant Crisis Comms
24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Crisis Communications
Deepfake Brand Defense
Deepfake video and audio of CEOs, executives, and brand spokespeople is no longer hypothetical. The tools are commercial. The distribution is frictionless. The legal recourse is slow. Brand defense has to happen in the first hour, not the first week. Here is the deepfake brand defense framework — pre-positioning, detection, response sequence, legal coordination, and what not to say.
AI Communications
The AI Crisis Response Workflow
Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.
Corporate Communications
Most Crisis Communications Plans Are Worthless. Here's Why.
Every Fortune 500 company has a crisis communications plan. Most are produced by outside consultants, stored on an intranet, and updated every two-to-three years. When the crisis hits, the plan is opened under pressure.
Corporate Communications
What Boeing Has Taught Us About Communications Discipline — and Why Nothing Has Changed
Boeing has faced the worst sustained corporate reputation crisis of the twenty-first century. This article analyzes Boeing's consistent communications failures across multiple incidents, focusing on their unchanging, templated approach. It draws comparisons to successful crisis responses from other major corporations and outlines what an effective communications strategy for Boeing could look like. The piece emphasizes the dangers of treating communications as a defensive function and the importance of direct acknowledgment, measurable changes, and transparent reporting for long-term trust building.
Crisis Communications
The Beauty Brand Crisis Lessons File
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
Insights & Strategy
The PR Job Market in 2026: Where the Hiring Is
A mid-decade look at communications hiring reveals nuanced patterns. This article examines LinkedIn data, BLS projections, and recruiter commentary to identify specific areas of strong demand and weakness in the PR job market.
Insights & Strategy
The Death of Corporate Speak — Why Internal Comms Matters Now
Many organizations overlook internal communications, treating it as a secondary function. However, this article argues that internal communications is critical for preventing crises, fostering employee trust, and aligning teams with strategic goals. It's time to take internal comms seriously.
Insights & Strategy
The First 24 Hours: Triage First. Tweet Last.
Part of the Crisis Timeline series. Social media crises are decision problems before they are communication problems. The first 24 hours decide whether the situation contains or escalates. The operating sequence — triage, assessment, statement, alignment, recovery.