The LexisNexis AI in PR report found 55% of PR pros use AI for content and nearly 60% use it without approval. See the findings and what it leaves out.
The AI Workflow Editor owns the quality bar on AI-assisted communications work: verified facts, on-voice language, and correct attribution before it ships.
The PR job market in 2026 is growing slowly. BLS projects 2% growth for PR specialists, Microsoft and Anthropic data show AI exposure, and hiring favors senior, specialist and AI visibility roles.
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
Top tech PR agencies in 2026: 19 technology PR firms ranked for SaaS, AI, cybersecurity and fintech, with buyer fit, GEO capability and cost guidance.
Three years into the generative AI cycle, the early adoption hype has settled into something more useful: a clearer picture of which tools are doing real work in agency operations, which are still in pilot, and which were oversold and quietly shelved. A scan of agency operations
A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg
5W and EPR Research graded the AI integration status of leading U.S. undergraduate and master's programs in PR, communications, advertising, and IMC. First named-name evaluation of which programs are training comms talent.
Gaming adopted AI in marketing earlier and more aggressively than most consumer categories. By 2026, the patterns are clear — and the limits are too.
