A mid-decade look at communications hiring reveals nuanced patterns. This article examines LinkedIn data, BLS projections, and recruiter commentary to identify specific areas of strong demand and weakness in the PR job market.
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
Explore the AI PR stack, a six-stage workflow integrating AI tools for research, drafting, asset building, distribution, monitoring, and measurement in public relations, while emphasizing human decision-making at critical junctures.
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
5W AI Communications. Virgo. Mission North (ex-Bateman). Moxie. Bospar. Hotwire. Outcast (OpenAI, Amazon, TikTok, Spotify). The 2026 tech PR roster.
AI is splitting the PR profession into two populations — those using it to multiply their output and those not. What specifically is being automated, what is becoming more valuable, and the new roles emerging right now.
Three years into the generative AI cycle, the early adoption hype has settled into something more useful: a clearer picture of which tools are doing real work in agency operations, which are still in pilot, and which were oversold and quietly shelved. A scan of agency operations
A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg