Technology PR & Tech Communications

How are Content Providers Preparing for 4K TV

4K TV (TV in Ultra HD) is here, a technological advance bringing a display that's four times the quality of current HD televisions. The immersion and realism of the display is striking, but there are a few problems the television manufacturers need to overcome. The most apparent one is the price as early adopters are paying up to $25,000 for a set. The second problem might be content. How long is it going to take content providers to get on board with the 4K revolution?

How to Refine Ad Strategies on YouTube with Gamers' Insights

Google Think Insights released a 8 page whitepaper, Gamers On YouTube: Evolving Video Consumption, which offers valuable intel and insight on gamers.

How Businesses Should Be Using Instagram Video

Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.

In Apple’s Mind, The Enemy of My Enemy is a Friend

The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to its mobile OS since its development. Despite all the positive reviews, there was considerable confusion over one move from Apple.

Mobile e-Commerce Player Shopgate Closes Series B Round

As a further indication mobile has arrived, news of Shopgate (www.shopgate.com) having received seven digits Series B funding from Northcap from Denmark and Creathor Venture from Germany for growing their mobile commerce was just announced .

The Internet and the Death of Privacy

The Coming Sony Shift - Can the World's Most Famous Tech Producer Produce?

Arguably the world's most famous and venerated technology corporation, Sony has had its fair share of hardships these last few years. With a generation of consumers migrating from big screen, big ticket electronics onto so-called "smart devices" and their incumbent tiny screens, Sony's "bread and butter" products must now take a back seat to their Xperia and other lines. The big question on every Sony fan or investor's mind is; "can the company revisit the summit of the technology mountain."

4 Pinterest Tips for Nonprofits

From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more difficult to understand, from the standpoint of a nonprofit. How can pinning items to a virtual bulletin accomplish any of those above mentioned goals?

Sergey Brin Never Sent My Google Glass Test Kit!

Did you get your Google Glass test unit yet? If not, then you're simply not cool at all. At least this is the sense most of the online world must have seeing the likes of Robert Scoble or Pete Cashmore among the 8,000 “explorers,” people picked by Google to wear the first ones of these massively anticipated wearable smart toys. Okay, maybe more than toys.

The Deep Web: Walk on the Wild Side

While Google takes you by the hand and leads you with a smile to pictures of kittens and puppies, while you laugh at the latest Grumpy Cat meme, while you skip down the aisles of e-commerce buying baseball cards and gumdrops, the Deep Web lies beneath.