AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
The AI hype cycle is in a more complicated phase than the simple "peak of inflated expectations" framework captures. Categories within AI are at very different points — foundation models with substantive deployments, applied AI products with mixed adoption results, AI-adjacent po
The greatest campaigns of all time built categories, the best technology PR campaigns of 2026 are doing something more nuanced: They are building trust in an era of skepticism. AI fatigue, privacy concerns, and platform distrust have changed the rules. Visibility alone is no longer enough. Credibility is everything.
Explore 20 impactful technology PR campaigns, including Apple's iPhone launch and Google Earth, that generated headlines and changed behavior by simplifying complex tech and creating compelling narratives.
ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.
By 2026, cybersecurity marketing evolved past fear-based messaging. This article spotlights 25 campaigns that redefined success through clarity, credibility, and proof, demonstrating control and earning trust in the cybersecurity landscape.
A 15-hour outage in Amazon Web Services' US-EAST-1 region on October 20, 2025 took down Duolingo, Fortnite, Slack, Peloton, PlayStation Network, Signal, and over 1,000 companies serving more than 4 million users — and converted a previously abstract European digital sovereignty debate into concrete policy action that reshaped EU regulatory posture on cloud infrastructure through 2026.
The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.
How AI search, answer engines, review platforms, and developer communities are changing the way technology and software brands are discovered — and what determines whether a product appears in an AI-generated answer. --- Someone evaluating…
Article explores the five mechanics that explain why AI systems trust certain sources over others, including identification, extractability, corroboration, recency, and independence. It explains why machine readability matters, why structured databases win, why corroboration builds retrieval confidence, and why forums and reviews are often favored by AI.
The 2026 Automotive Recall Communications Benchmark analyzes OEM recall campaigns from Q3 2024 through Q2 2026, evaluating factors like NHTSA disclosure velocity, owner-notification clarity, and executive visibility. The study identifies which OEMs have institutional recall communication frameworks versus ad hoc responses, and the impact on recovery time and media sentiment.
The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.