Generative AI
AI Is Replacing Search as the Operating System of Reputation
The shift from rankings to synthesized authority is changing communications, marketing, crisis management, and brand visibility simultaneously.
Tag
AI
Crisis Communications
Deepfake Brand Defense
Deepfake video and audio of CEOs, executives, and brand spokespeople is no longer hypothetical. The tools are commercial. The distribution is frictionless. The legal recourse is slow. Brand defense has to happen in the first hour, not the first week. Here is the deepfake brand defense framework — pre-positioning, detection, response sequence, legal coordination, and what not to say.
AI Communications
The AI Disclosure Every CFO Needs
Public companies are facing investor pressure to disclose AI strategy, AI vendor exposure, and AI-related risk in a coordinated, defensible framework. Most haven't. The investor relations frameworks built for traditional technology disclosure are not equipped for the AI-specific questions institutional investors are asking in 2026. Here's the disclosure framework public-company CFOs and IR heads should have ready this quarter.
Insights & Strategy
The Communications Firm in 2028
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
AI Communications
The AI Crisis Response Workflow
Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.
Generative Engine Optimization (GEO)
ChatGPT vs. Perplexity vs. Gemini for Brand Visibility: How Each AI Engine Handles Brands Differently
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
Marketing
Taxfix and Google Veo: The First Look at What AI-Generated Ads Mean for PR Teams
Taxfix partnered with Google Veo to create AI-generated video ads, significantly reducing production timelines and enabling rapid localization and reactive PR. This case study offers key insights for PR teams on leveraging AI for content creation.
Technology
The End of the Corporate Website
The corporate website, once a primary marketing and lead-generation tool, is becoming an obsolete artifact. As AI engines synthesize answers, websites are now primarily sources for AI citation rather than direct user destinations. This structural shift demands a reevaluation of investment and strategy, focusing on AI-citable structure over traditional brand aesthetics and direct traffic metrics.
Crisis Communications
When AI Generates Your Crisis: A Playbook for Hallucinated Reputational Harm
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
Insights & Strategy
Most Brands Still Build for Google. AI Already Replaced It.
The buyer journey has moved to AI engines, but many CMOs are still optimizing for traditional search. This article explains why AI citation is the new discoverability outcome and outlines what brands should do to adapt, including auditing their AI citation surface and building content for citation.