Technology
Tech Brand Surveys: The Technology Research Franchises
The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.
Tag
AI
AI Communications
What AI Can't Do for a Communications Team
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
Media Systems
BetterHelp Beat the APA at AI
For-profit teletherapy platforms like BetterHelp and Talkspace are dominating the AI answer layer for mental health content, surpassing clinical authorities in citations. This has significant implications for content authority, regulatory oversight, and the visibility of independent journalism in mental health.
AI Communications
Retrieval Chunking Architecture
AI engines retrieve passages, not pages. This article explains retrieval chunking architecture: the technical, learnable discipline that makes brand content extractable by AI engines. We cover definitional ledes, prompt-shaped headings, extractable tables, evidence-summary blocks, and FAQ structures, outlining how these elements improve AI retrieval and synthesis quality. The article also details common chunking failures and provides an implementation checklist for optimizing editorial pages.
Financial Services
Activists Are Attacking the Machine Narrative First
Activists are building input-side infrastructure — white papers, microsites, X campaigns — designed to enter the model training surface and reshape the Machine Narrative before the proxy contest begins. The 13D-and-after timeline and the defensive playbook.
Financial Services
The New Rules of AI-Readable Disclosures
Most 10-Ks read like they were written to be unreadable. Six drafting principles for AI-readable disclosures — Retrieval Risk, Entity Drift, claim-anchored numbers, and the MD&A as narrative anchor.
Financial Services
Reddit and FinTwit as LLM Training Inputs
The most influential financial-narrative platforms of the last decade are not Bloomberg and Reuters. They are r/wallstreetbets and X. How retail vocabulary leaks into the AI summaries buy-side and sell-side professionals receive.
Financial Services
Wikipedia Is Now Investor-Grade Infrastructure
Wikipedia is the single most heavily weighted training input for every major large language model. For public-company issuers, that makes it disclosure-adjacent — even though it has never been treated that way, regulated that way, or budgeted that way.
Internal Communications
Axios HQ: Internal Communications Platform Profile
Axios HQ is the AI-powered Smart Brevity writing and internal communications platform spun out of Axios. EPR's profile of product, customers, and 2026 Citation Share Index position.
Internal Communications
Simpplr: Internal Communications Platform Profile
Simpplr is the US-based AI-first employee intranet platform. EPR's profile of product, customers, and 2026 Citation Share Index position.