The new Holiday Shopping AI Recommendation Tracker measures which retailers and products AI assistants like ChatGPT and Gemini recommend for holiday gifts. This reveals a critical gap for brands in the fastest-growing, best-converting retail channel.
Sydney Sweeney's Novig ad grew brand mentions ninefold, per Peak Metrics data, but new 5W research shows the personal cost landed on her, not on Novig.
The third-party data economy is over. Apple killed the cookie. Google capped tracking. Meta charges by the impression. A Swiss software company is selling the only thing that still scales: direct customer ownership.
Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
Four million Americans now earn $100,000+ as solopreneurs. AI gave them the team. Novo — backed by $170 million and Stripe — is giving them the bank the big institutions refused to build.
Investors want AI strategy, vendor exposure, and risk disclosed clearly. Most CFOs haven't built the framework. Here's the five-element disclosure model.
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
