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AG1 Owns Wellness AI
Wellness

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

EPR Editorial Team ·
The Authority Stack: What AI Engines Actually Trust
AI Reputation

The Authority Stack: What AI Engines Actually Trust

Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.

EPR Editorial Team ·
Red Cross Owns Nonprofit AI
Nonprofit

Red Cross Owns Nonprofit AI

A directional modeling study of how five AI engines surface and rank nonprofits across 28 organizations and 62 donor-intent prompts. Red Cross, St. Jude, UNICEF, and Doctors Without Borders anchor the category; evaluator ratings drive citation; federated structures dilute it. The charity the chatbox names first is the one the donor gives to first.

EPR Editorial Team ·