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AI

CHATGPT MEETS THE PROBLEM GAMBLER
Gambling

CHATGPT MEETS THE PROBLEM GAMBLER

The article discusses how AI engines like ChatGPT interact with problem gamblers and the lack of a robust harm reduction framework. It highlights the conversational, private, and unbounded nature of AI interactions, posing both potential for harm and harm reduction. The author proposes a multi-layered framework including risk pattern recognition, calibrated friction, resource integration, platform accountability, and industry collaboration.

Ronn Torossian ·
COMPLIANCE IS THE NEW CITATION
Gambling

COMPLIANCE IS THE NEW CITATION

In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.

EPR Editorial Team ·
THE BOTS DON'T LIKE GAMBLING
Gambling

THE BOTS DON'T LIKE GAMBLING

ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews give five different answers to the same gambling query. The inconsistency is the story — for operators, regulators, and users.

Ronn Torossian ·
AI Communications for Consumer Brands
Technology

AI Communications for Consumer Brands

AI Communications is changing how consumer brands reach shoppers. AI engines like ChatGPT and Claude are now central to product discovery and comparison, moving beyond traditional marketing channels. Brands must adapt their strategies to ensure they are cited by AI for purchase consideration.

EPR Editorial Team ·
Why Consumer Brands Need an AI Communications Strategy
AI Communications

Why Consumer Brands Need an AI Communications Strategy

Consumer brands need an AI communications strategy to build citation share or risk losing it, defend against adversarial content, and prevent organizational atrophy. The article outlines the three things that happen when a consumer brand operates without an AI communications strategy and details what a comprehensive strategy looks like, including audits, citation infrastructure builds, measurement systems, and crisis postures.

EPR Editorial Team ·
The AI Communications Tech Stack
AI Communications

The AI Communications Tech Stack

The communications tech stack that operated through the search era is not the stack that operates through the AI era. This article outlines the twelve operational capabilities required to compete for AI citation share in 2026, covering foundational elements like schema and structured feeds, to advanced strategies in earned media, Wikipedia engagement, and AI citation measurement. Discover how brands can assess their stack maturity and implement these crucial changes over a 15-month sequence.

Ronn Torossian ·