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AG1 Owns Wellness AI
Research

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

EPR Editorial Team ·
The Authority Stack: What AI Engines Actually Trust
Reputation Management

The Authority Stack: What AI Engines Actually Trust

Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.

EPR Editorial Team ·
How Claude Cites Differently From ChatGPT
Technology

How Claude Cites Differently From ChatGPT

Communications teams notice major LLMs like ChatGPT and Claude behave differently. These differences reflect distinct architectural choices, training, and product decisions. Understanding them is crucial for AI visibility work, as strategies optimized for one model may neglect the other. Anthropic emphasizes careful, source-grounded responses, while OpenAI focuses on broader retrieval and conversational synthesis. This means Claude often pulls from primary documents, while ChatGPT prioritizes earned media density and recency. Learn how to adapt your content strategy for each.

EPR Editorial Team ·
CHATGPT MEETS THE PROBLEM GAMBLER
Gambling

CHATGPT MEETS THE PROBLEM GAMBLER

The article discusses how AI engines like ChatGPT interact with problem gamblers and the lack of a robust harm reduction framework. It highlights the conversational, private, and unbounded nature of AI interactions, posing both potential for harm and harm reduction. The author proposes a multi-layered framework including risk pattern recognition, calibrated friction, resource integration, platform accountability, and industry collaboration.

EPR Editorial Team ·
COMPLIANCE IS THE NEW CITATION
Gambling

COMPLIANCE IS THE NEW CITATION

In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.

EPR Editorial Team ·