AI Communications
Four AI Policies Every Company Needs
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Tag
AI
Reputation Management
What CEOs Now Think About Reputation
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
AI Reputation
Why AI Hallucinates About Your Company
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Influencer Marketing
How AI Picks Your Next Influencer
The Influencer Marketing AI Citation Share Study \u2014 28 entities, 62 prompts, 5 engines. MrBeast and Beast Industries #1 individual-creator. CreatorIQ leads platforms. Whalar leads premium agencies. Influencer Marketing Hub is the category-publisher moat.
Sports & Gaming
Wikipedia Beat ESPN at Sports AI Answers
ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Gambling
The Ethics of AI Gambling Discovery
The ethical framework the AI era requires has not been built for frictionless AI gambling discovery. This article highlights three ethical considerations: problem gambling, recommendations vs. information, and asymmetric access to influence. It also details what a robust framework would include and the role of operators in this conversation.
AI Communications
Perplexity's Citation Economy
Perplexity does something the other major AI answer engines do not yet do as aggressively: it surfaces source citations directly inside the answer interface, with hyperlinks, rankings, and a hover-to-preview that reads more like a journalist's sidebar than a search result. For communications teams, this matters in a way that is easy to underestimate.
Healthcare
AI Made Healthcare Crises Permanent
How AI engines persist healthcare crisis narratives for 12-18 months, replacing the traditional news-cycle half-life. The new response window is 2-4 weeks. Source dominance beats message dominance. Theranos, Purdue, J&J, and prestige-name case examples.
Careers
The Skills Every Communications Professional Now Needs
Four baseline AI skills now define the communications professional's job: directing AI tools, verifying AI output, understanding AI visibility, and knowing the confidentiality line. None are technical. All four are table stakes in 2026.
Crisis Communications
The Crisis Sector Citation Share Index 2026
A directional modeling study of how five AI engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — surface and rank the 15 industries most associated with reputation crisis. Banking #1, Pharma #2, Aerospace #3, Automotive #4, Tech Platforms #5. The sector-side companion to the Corporate Crisis Citation Share Index.