Tag

AI

The Casting Call Now Starts With a Machine. Here's What Talent Should Do About It.
Entertainment & Media

The Casting Call Now Starts With a Machine. Here's What Talent Should Do About It.

AI is now the first step in casting calls, generating ranked lists of potential campaign faces. A new study, the "AI Casting Index," reveals that AI recommends documented talent due to a "Structure Premium." This means actors and athletes dominate recommendations, while many creators are overlooked because their careers primarily exist within feeds, not documented public records. To adapt, creators must build a verifiable public footprint beyond their content. Brands must also understand the limitations of AI-driven casting.

Michael Heller ·
 The Brand Newsroom Standard: Building a Newsroom AI Engines Cite
CPG

The Brand Newsroom Standard: Building a Newsroom AI Engines Cite

The Brand Newsroom Standard specifies a newsroom built for both journalists and AI engines: fact-led, structured, machine-readable, and written as a reference source. It highlights five key requirements for building an AI-ready newsroom, emphasizing facts over enthusiasm, including product specifications, using schema markup, maintaining consistent entity information, and writing as a reference rather than a brochure. This approach addresses why traditional newsrooms fail AI readers and why a well-built newsroom is a valuable GEO asset for verifying brand claims.

Editorial Team ·