PR News
AI Just Ate the Buyer Journey. Tech PR Has 18 Months to Catch Up
AI Just Ate the Buyer Journey. Tech PR Has 18 Months to Catch Up.
Tag
AI
AI Communications
Three Bots. Three Jobs. One PR Team.
Three tools. Roughly the same price — about $20 a month each. Not the same tool. A team that picks one and stops leaves capability on the table. A team that buys all three for everyone wastes budget. The useful question isn't which is best. It's which does which job.
AI Communications
AI Gets Your Consumer Brand Wrong. Constantly.
AI engines describe your consumer brand wrong constantly — and the wrong description compounds. The five-component playbook for continuous correction.
AI Communications
Brand Love Used to Take 20 Years. AI Killed It in a Query.
Brand love used to take 20 years to build. Now it gets disqualified in a single bad query. Half-life PR died when the engines started answering.
AI Communications
AI Is the New First Touch. The Funnel Just Collapsed.
AI is the new first touch. The funnel just collapsed. What it means for budget allocation, measurement, organizational structure, and crisis response.
AI Communications
Why the Bots Cite One Brand and Skip Another
Why the bots cite one consumer brand and skip another. It's not size. It's not ad spend. It's citation infrastructure — and the five layers that build it.
AI Reputation
AI Crisis: It's Six Hours Now, Not Twenty-Four
The traditional 24-hour crisis playbook just compressed into six hours. A hostile article runs at tier-1 and within minutes the AI engines are citing it. The new front.
Financial Services
ChatGPT Reads Your Earnings Call. It Cuts the Caveats.
ChatGPT reads your earnings call. It cuts the caveats. The optimism asymmetry between AI summaries and the actual disclosure — and the credibility tax that follows.
AI Communications
Brand-Owned Newsrooms Are Eating the Press Cycle
Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.
AI Communications
Wikipedia Decides Your AI Brand
Wikipedia is a crucial AI citation source. Most brand Wikipedia entries are often thin or outdated. Understanding Wikipedia's conflict-of-interest framework is essential for brands to engage transparently and improve their AI discoverability without violating terms. This article outlines a successful strategy for engagement.