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Real Estate PR in the AI Era
PR, AI & Communications News

Real Estate PR in the AI Era

Real estate PR in 2026 runs on transparency, digital innovation, and AI engines that mediate buyer research. This article explores six structural disciplines defining the modern operating posture, including how technology adoption, influencer partnerships, and community engagement contribute to citation authority. Measurement now includes Citation Share, reflecting a brand’s share of AI engine answers.

EPR Editorial Team ·
What Procurement Asks AI Vendors Now
Generative AI

What Procurement Asks AI Vendors Now

Enterprise procurement is asking AI vendors questions that didn't exist 18 months ago. Data residency, training data provenance, hallucination rates, bias auditing, regulatory disclosure posture, vendor lock-in risk. AI companies selling to enterprise need a communications framework that anticipates the procurement questions and answers them publicly.

Ronn Torossian ·