Generative AI
AI Is Replacing Search as the Operating System of Reputation
The shift from rankings to synthesized authority is changing communications, marketing, crisis management, and brand visibility simultaneously.
Category
Generative AI
The Everything-PR coverage hub for Generative AI — the foundation models, applications, and infrastructure reshaping how content is produced, retrieved, and cited. EPR tracks OpenAI, Anthropic, Google DeepMind, Meta AI, Mistral, xAI, Cohere, and the open-weight ecosystem (Llama, Qwen, DeepSeek); the application layer (ChatGPT, Claude, Gemini, Perplexity, Copilot); and the deployment patterns enterprises actually run. The operating-system layer beneath AI Communications.
Generative AI
Six AI Crisis Scenarios Every Brand Should Be War-Gaming
AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
Generative AI
The 72-Hour AI Crisis Playbook
AI crises move faster than traditional brand crises. This article provides an hour-by-hour AI crisis playbook every brand should have pre-positioned, covering deepfakes, AI-generated hallucinations, and other AI-related incidents. Learn how to detect, verify, and respond within 72 hours, and what infrastructure to have in place before a crisis hits.
Generative AI
Taxfix and Google Veo: The First Look at What AI-Generated Ads Mean for PR Teams
Taxfix partnered with Google Veo to create AI-generated video ads, significantly reducing production timelines and enabling rapid localization and reactive PR. This case study offers key insights for PR teams on leveraging AI for content creation.
Generative AI
Beauty PR Pricing 2026: Retainers, Allocation, and What Each Tier Buys
Emerging $15-35K/mo (sub-$10M revenue). Growth-stage $35-80K ($10M-$100M). Category leader $80-200K+ ($100M+). Allocation: 35-45% earned, 20-30% creator, 15-25% GEO, 10-15% crisis. The 2026 numbers.
Generative AI
What Is a Synthetic Answer?
A synthetic answer is the response an AI system generates by gathering information from multiple sources and synthesizing it into a single reply.
Generative AI
When AI Generates Your Crisis: A Playbook for Hallucinated Reputational Harm
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
Generative AI
How Brands Are Auditing Their Presence in LLM Outputs
Brands need a systematic way to audit their presence in LLM outputs. This article outlines the components of a defensible AI audit, including query libraries, cross-platform execution, human review, and source extraction. It also details what good audit deliverables look like and common pitfalls to avoid. Learn how to commission an effective AI visibility audit.
Generative AI
Will AI Replace PR Pros? The Honest Answer
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
Generative AI
AI-Generated Content Disclosure: The New Earned Media Trust Test
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.