Salesforce — Marc Benioff, founded 1999, $41.5B FY26 revenue. EPR's canonical Salesforce reference: Dreamforce, the Agentforce pivot, the Answer Engine Evaluation benchmark, and the Zeno + Nectar agency stack.
Adam Williams built CreatorIQ into the enterprise SaaS leader for creator marketing — Disney, Nestle, Sephora, CVS. The platform that anchors how brands run influencer programs.
B2B SaaS buyers start their evaluation inside AI engines, not on G2 or Capterra. The five lanes vendors need to run to earn Citation Share — and the four mistakes that cost them retrieval.
B2B marketing pillar — the structural shifts (MQL is a lie, dark funnel, AI Citation Share), attribution and measurement, demand creation versus demand generation, the 2026 operating model, and why B2B compounds inside AI engines.
Slack's MCP server is the communications anchor of the AI stack. Every enterprise running Slack needs this server. EPR ranks Slack the category leader for communication MCP servers.
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
Salesforce FY26: $41.5B revenue, $72B RPO. Agentforce ARR hit $800M, crossed $1.2B Q1 FY27. $63B FY30 target. Benioff's biggest pivot since cloud.
Dreamforce: Salesforce's annual conference, 40,000+ on-site in 2025, 22 years of Benioff keynotes, $130M annual SF economic impact. The category-creation engine of B2B SaaS.
Microsoft, Salesforce, and Adobe operate three of the more substantial recent LinkedIn B2B brand marketing programs. The Nadella LinkedIn-CEO presence and Microsoft Build/Ignite cycle. The Benioff LinkedIn voice and Trailhead/Dreamforce community. The Narayen LinkedIn leadership and Adobe MAX/Creative Cloud customer-creator architecture.
Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.