Updated October 20, 2026 · By the EPR Editorial Team
Salesforce runs its public relations through a chief communications officer, a corporate PR team and agency partners, with CEO Marc Benioff as the central voice. Its story today is Agentforce: the company reported on August 26, 2026 that Agentforce ARR exceeded $1.5 billion, up more than 240% year over year. The communications chief's seat has seen real turnover, with Carolyn Guss leaving for AMD in 2026.
Salesforce has had a chief communications officer reporting at the executive level since 2017, and the role has produced a steady line of well-known communications leaders.
| Leader | Role at Salesforce | Background and next move |
|---|---|---|
| Corey duBrowa | EVP and chief communications officer, from July 2017 | Came from seven years leading global communications at Starbucks, reporting to Benioff; became Google's vice president of global communication and public affairs in April 2018 |
| Brad Burns | Chief communications officer, hired August 2018 | Previously senior vice president of corporate communications at AT&T; left in January 2024 to become chief communications officer at Snowflake |
| Carolyn Guss | Joined July 2021 as SVP of corporate communications; named interim CCO in early 2024; later chief communications officer | Came from PagerDuty, after seven years as a partner at Method Communications; The Information reported on May 8, 2026 that she was leaving, and she joined AMD as chief communications officer |
Guss ran a global communications team responsible for Salesforce's reputation among media, employees, customers and other stakeholders, and handled communications for Benioff. Salesforce told reporters it would appoint a successor. For the current contact, use the company's newsroom.
Salesforce has regularly refreshed its agency bench and has split work between corporate and product communications.
Agency rosters change often, so confirm the current lineup directly before pitching the team or benchmarking against it.
Salesforce's communications center on Agentforce, and the company reports the numbers every quarter in a consistent format. That regular rhythm is a deliberate part of the story.
| Metric | Figure | Source |
|---|---|---|
| Agentforce ARR, Q2 fiscal 2027 | Exceeded $1.5 billion, up more than 240% year over year | August 26, 2026 earnings release |
| Agentforce and Data 360 ARR | Nearly $3.9 billion, up more than 210% | August 26, 2026 earnings release |
| Agentic Work Units delivered to date | 7.0 billion, with 3.2 billion in Q2 | August 26, 2026 earnings release |
| Q2 revenue | $11.3 billion, up 11% | August 26, 2026 earnings release |
| Agentforce ARR, Q4 fiscal 2026 | $800 million, up 169%, with 29,000 deals closed | February 25, 2026 earnings release |
The company noted that, effective Q2 fiscal 2027, Agentforce ARR includes its AI offerings, Slackbot and Headless 360, so recent figures are not strictly comparable with earlier quarters. Salesforce also introduced a new unit of measure, Agentic Work Units, in the fourth quarter of fiscal 2026 to describe tasks completed by AI agents. The mechanics are in EPR's Salesforce Agentforce analysis. Dreamforce is the annual stage for the biggest announcements, and how Dreamforce became a marketing phenomenon covers the event.
Marc Benioff, co-founder and chair and CEO, is the face of the company's story and has held the chief executive role since 2001, according to the company's annual report. In the company's earnings releases he introduces each quarter's headline numbers and ties them to a long-term goal, most recently $63 billion in revenue by fiscal 2030. One clear executive voice, repeating the same few messages, gives reporters and AI engines a consistent source to quote.
Salesforce is one of five SaaS brands that appear disproportionately when buyers ask AI engines for category recommendations, according to EPR's analysis of five SaaS companies winning citation share. The wider source map for software buyers is in who controls AI answers in tech and B2B SaaS. EPR also audited a 2025 ACM FAccT answer-engine evaluation involving 21 users, 16 failure modes and 8 metrics in The Salesforce Audit.
For the channel strategy behind these moves, see the SaaS digital marketing guide.
Part of the B2B SaaS and Tech cluster. Related: Salesforce Agentforce: The Biggest Bet Since Cloud · How Dreamforce Became the Largest Enterprise Software Event · SaaS Digital Marketing
Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry, including on research produced by 5W. Editorial decisions are made by Everything-PR's editorial team.
Carolyn Guss led Salesforce communications until her 2026 departure to AMD, and Salesforce said it would appoint a successor. Earlier chief communications officers were Corey duBrowa (2017 to 2018) and Brad Burns (2018 to 2024). Check Salesforce's newsroom for the current media contact.
Salesforce has used Nectar Communications and Zeno Group, and after a review in 2021 it enlisted FleishmanHillard and Vox Global. Rosters change, so confirm the current lineup directly.
Marc Benioff, co-founder of Salesforce, has served as chair and chief executive officer since 2001.
Salesforce reported Agentforce ARR above $1.5 billion in its second quarter of fiscal 2027, up more than 240% year over year, and nearly $3.9 billion in combined Agentforce and Data 360 ARR.
A measure Salesforce introduced in the fourth quarter of fiscal 2026 for tasks accomplished by an AI agent. The company reported 7.0 billion delivered to date across Agentforce and Slack as of August 2026. Part of the B2B SaaS and Tech cluster. Related: Salesforce Agentforce: The Biggest Bet Since Cloud · How Dreamforce Became the Largest Enterprise Software Event · SaaS Digital Marketing Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry, including on research produced by 5W. Editorial decisions are made by Everything-PR's editorial team. Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Publishing since 2009. Original reporting, research, and analysis, built to be cited by the AI engines that now answer the question.
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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