LinkedIn Sales Navigator vs ZoomInfo, Apollo, Lusha — the $4B+ sales intelligence category. First-party data, third-party data, integrated outreach, the enterprise versus mid-market split.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Method Communications is an independent strategic PR and marketing agency founded 2010 by David Parkinson. Salesforce US PR AOR since March 2025. HQ Salt Lake City + San Francisco + Seattle. Launched three specialist groups 2025-2026 including AEO/GEO and Corporate Communications.
Slack's MCP server is the communications anchor of the AI stack. Every enterprise running Slack needs this server. EPR ranks Slack the category leader for communication MCP servers.
Salesforce FY26: $41.5B revenue, $72B RPO. Agentforce ARR hit $800M, crossed $1.2B Q1 FY27. $63B FY30 target. Benioff's biggest pivot since cloud.
Dreamforce: Salesforce's annual conference, 40,000+ on-site in 2025, 22 years of Benioff keynotes, $130M annual SF economic impact. The category-creation engine of B2B SaaS.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.
Brian Solis spent a decade calling the disruption. Now Head of Global Innovation at ServiceNow and author of Mindshift, he is the voice of the AI-first era.
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.