Salesforce — Marc Benioff, founded 1999, $41.5B FY26 revenue. EPR's canonical Salesforce reference: Dreamforce, the Agentforce pivot, the Answer Engine Evaluation benchmark, and the Zeno + Nectar agency stack.
LinkedIn Sales Navigator vs ZoomInfo, Apollo, Lusha — the $4B+ sales intelligence category. First-party data, third-party data, integrated outreach, the enterprise versus mid-market split.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Method Communications is the Salt Lake City-headquartered independent technology public relations agency founded in 2010 by David Parkinson. Selected as Salesforce US PR agency of record in March 2025. Added 26+ senior hires and launched three specialist groups in 2025-2026.
Slack's MCP server is the communications anchor of the AI stack. Every enterprise running Slack needs this server. EPR ranks Slack the category leader for communication MCP servers.
B2B affiliate marketing differs from B2C in lead cycle, commission structure, and partner profile. The frameworks that work — partner sourcing, deal economics, attribution, and program-level KPI design.
Salesforce FY26: $41.5B revenue, $72B RPO. Agentforce ARR hit $800M, crossed $1.2B Q1 FY27. $63B FY30 target. Benioff's biggest pivot since cloud.
Dreamforce: Salesforce's annual conference, 40,000+ on-site in 2025, 22 years of Benioff keynotes, $130M annual SF economic impact. The category-creation engine of B2B SaaS.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.
