Method Communications: Salt Lake City Tech PR Agency Profile

Method Communications is a technology-focused PR and marketing agency founded in 2010 in Salt Lake City, where David Parkinson is co-founder and CEO. It is part of VCCP, per its August 2024 release, and PitchBook dates its acquisition by Chime Group to December 2018. Method was named Salesforce's U.S. public relations agency of record on March 27, 2025, with EVP Katy Kenealy leading the team.

Originally published June 2026. Updated October 17, 2026.

Who founded and leads Method Communications?

PRWeek reported at its launch that David Parkinson, a former vice president of communications for the Sorenson Companies, founded the Salt Lake City firm, which had eight full-time staff and counted Sorenson as a client. A 2022 PRWeek spotlight names Jacob Moon as co-founder and general manager. In August 2024 the agency named Katy Spaulding chief operating officer, replacing Heather England, who moved to a strategic advisor role.

Who owns Method Communications?

Method's August 2024 release says it is part of VCCP. Earlier releases describe it as part of VCCP Business alongside Harvard in London and Sling & Stone in Sydney, and the three launched a collective called Outleap with Parkinson as chairman. PitchBook records an acquisition by Chime Group in December 2018, so the agency is not independent, contrary to some earlier descriptions.

What is the Salesforce account?

Method announced on March 27, 2025 that it had been selected as Salesforce's U.S. public relations agency of record after a competitive RFP, leading corporate and product communications with a focus on digital labor and AI agents. Salesforce said it would continue to use other agencies for specialized programs. See EPR's Salesforce public relations page.

What does Method Communications do?

The firm describes itself as a global PR and marketing partner for challenger brands and market leaders, and its careers page calls it a B2B tech PR agency. EPR's technology PR agencies ranking covers the category.

How does Method compare with other tech PR firms?

Peer technology PR profiles include InkHouse, Highwire, Mission North, LaunchSquad, Bospar, Next PR and Crenshaw Communications. Another Salt Lake City firm is Intrepid PR.

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Related: PR agency profiles, PR leaders, Technology PR agencies, InkHouse, 5W Public Relations