Method Communications: Salt Lake City Tech PR Agency Profile

Method Communications is a technology-focused PR and marketing agency founded in 2010 by David Parkinson and Jacob Moon, per its own releases and the 2019 deal coverage. It is part of VCCP, per Method's August 2024 release, after Chime Communications Group acquired it in December 2018, per the Holmes Report. Method became Salesforce's U.S. public relations agency of record on March 27, 2025, per the firm's release.

Originally published June 2026. Updated October 18, 2026.

Who founded and leads Method Communications?

PRWeek reported at the launch that Parkinson, a former vice president of communications for the Sorenson Companies, founded the Salt Lake City firm, which then had eight full-time staff and counted Sorenson as a client. Parkinson's biography at Utah Valley University says he spent eight years as communications vice president for the Sorenson family and its 30-plus companies, and earlier worked at Keynote Systems, Adobe and Edelman. The same biography says Utah Business named him a "40 Under 40" honoree in 2008 and CEO of the Year in 2015. Chime's 2019 announcement credits Parkinson and Moon as co-founders.

Executive	Role	Source
David Parkinson	Co-founder and CEO	Method release, August 2024
Katy Spaulding	COO, replacing Heather England, who became a strategic advisor	Method release, August 27, 2024
Jacob Moon	Co-founder; general manager, Salt Lake City region	MarketScreener
Katy Kenealy	EVP leading the Salesforce team	Method release, March 27, 2025
Martin Harkin	SVP, global head of business development, based in New York	Method release via Agility PR

What is Method's history?

Method launched in 2010, and Chime Communications Group bought it in a deal reported in late 2018 and early 2019. The Holmes Report dated its story December 19, 2018 and described Method as a West Coast technology shop joining the Chime Specialist Group, while Communicate Magazine ran Chime's own announcement on February 5, 2019. The deal was meant to grow Chime's technology practice billings to more than 20 million pounds, per B2B Marketing. Method counted Check Point Software, Domo, Freshworks, New Relic, Pluralsight and Qualtrics as clients at that point.

Date	Event	Source
2010	Launch in Salt Lake City with eight staff	PRWeek; B2B Marketing
December 2018	Acquired by Chime Communications Group	Holmes Report; PitchBook
August 2024	Katy Spaulding named COO	Method release
March 2025	Named Salesforce's U.S. PR agency of record	Method release; O'Dwyer's
October 2025	Four San Francisco senior hires and two new specialist groups, with 26 hires so far in 2025	Method release
March 2026	Method Startup Studio introduced	Yespress

Who owns Method Communications?

Method's August 2024 release says it is part of VCCP, an international integrated communications group. A separate Method announcement describes sibling agencies under the VCCP Business umbrella, Harvard in London and Sling & Stone in Sydney. PitchBook lists Chime Group as the acquirer in December 2018.

What does Method Communications do?

Yespress lists media and public relations, research, corporate communications, brand and integrated content, and social and influencer work. Method's LinkedIn page adds crisis communications, analyst relations, spokesperson training, IPO communications and web development. Yespress also reports that Method Startup Studio, introduced in March 2026, offers four-week project-based support for funding rounds and launches. In October 2025 Method said it launched an answer engine optimization and integrated content group and a social and influencer group.

Who are Method's clients?

Salesforce is the best documented account. Method's March 2025 release says the agency won a competitive RFP, would lead corporate and product communications, and would focus on digital labor and AI agents, while Salesforce keeps other agencies for specialized programs. O'Dwyer's reported the win the next day. Method's LinkedIn page lists Salesforce, Canva and Dell Technologies among brands added in 2025. Yespress reports that Method counted 53 Lightspeed portfolio announcements and 503 earned media hits from March 2024 through 2025, per the firm.

How large is Method?

PRovoke Media's 2026 profile, as summarized by Yespress, says Method passed 100 employees in 2025 and reports 20 percent revenue growth and 24 percent core PR growth. CityBiz quotes Method as reporting 24 percent growth in 2025 and approximately 25 percent expected revenue growth in 2026. Method's October 2025 release says it made 26 new hires in 2025 by that date.

How does Method compare with its sibling agencies?

Agency	Base	Focus	Source
Method Communications	Salt Lake City and San Francisco	Technology PR for challenger brands and market leaders	Method release
Harvard	London	Award-winning European technology agency	Communicate Magazine, 2019
Sling & Stone	Sydney, with offices in New Zealand, Singapore and Los Angeles	Sibling agency under VCCP Business	Method release via Agility PR

Other technology PR firms with EPR profiles include InkHouse, Highwire, Mission North, LaunchSquad and Bospar. The technology PR agencies ranking covers the category.

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Related: PR agency profiles, PR leaders, Technology PR agencies, InkHouse, 5W Public Relations