Updated June 2026. By EPR Editorial Team.
Part of PR Agency Profiles Directory · PR Leaders Directory · Technology PR Pillar · InkHouse
Method Communications is one of the largest independent technology public relations agencies operating outside the traditional New York and San Francisco hubs and one of the fastest-growing tech-PR firms in the United States. Founded in Salt Lake City in 2010 by David Parkinson, the firm specializes in technology, cybersecurity, enterprise software, challenger-brand communications, and corporate communications. In March 2025, Method was selected as Salesforce's United States public relations agency of record — one of the largest tech-PR new-business wins of the year and an account that typically goes to holding-company agencies, not independents. The firm added more than 26 senior hires across 2025-2026 and launched three new specialist groups during the same period. Headquartered in Salt Lake City with major operations in San Francisco and Seattle. Parkinson serves as Chief Executive Officer. Katy Spaulding is Chief Operating Officer.
The Founder and the Founding Era
Before launching Method in 2010, David Parkinson served for eight years as Vice President of Communications for the Sorenson family — the Salt Lake City-based billionaires — and their portfolio of more than 30 companies. The in-house operating experience across a multi-company portfolio shaped the founding thesis: technology companies need senior counsel from communicators who have run the discipline from the inside, not just managed it from an agency seat. Method built its practice through tech-client work in the early 2010s, expanding from a Utah base to add San Francisco operations as Bay Area technology clients drove growth.
The Salesforce Account and the 2025 Inflection
The defining moment in Method's recent history came in March 2025, when the firm was selected as Salesforce's United States public relations agency of record. Salesforce is among the largest enterprise-software companies in the world and one of the most visible single accounts in the United States communications industry. Method Executive Vice President Katy Kenealy leads the Salesforce team, coordinating corporate, product, narrative, and media-relations work — particularly around Salesforce's emerging digital-labor narrative. The win placed Method among the top tier of United States tech-PR firms.
The Three New Specialist Groups
Across 2025 and 2026 Method launched three new specialist groups. The Social and Influencer group (October 2025) is led by Vice President Cassie Croissant. The Integrated Content group (October 2025) is led by Executive Vice President Owen Clark, formerly of Allison Worldwide. The Corporate Communications group (April 2026) is led by Senior Vice President Lexy King, who has previously worked with Google DeepMind, Shopify, and Airbus.
The Roster
Method's signature client is Salesforce, where the firm has served as United States PR agency of record since March 2025. Other named clients have included BambooHR, Bed Bath & Beyond, Motive, Encircle, and Luminary Cloud. Senior-team prior engagements include work with Google DeepMind, Shopify, and Airbus. Method has received SABRE Awards with BambooHR and Bed Bath & Beyond and SABRE finalist nominations with Motive and Encircle.
Service Offering
The firm delivers strategic planning, messaging, media relations, content production, design, thought leadership, social and influencer marketing, integrated content, corporate communications, M&A communications, crisis management, rebrands, funding announcements, and product launches. The cybersecurity practice is led by a dedicated team with more than fifteen years of cybersecurity public-relations experience.
Position in the Category
Method sits at the senior tier of independent United States technology public-relations firms. The peer set includes InkHouse, Highwire, Mission North (formerly Bateman Group), LaunchSquad, Bospar, Next PR (formerly SSPR), and Crenshaw Communications. Method differentiates on the Salt Lake City base — the largest independent technology PR firm operating outside the New York and San Francisco hubs — the March 2025 Salesforce win, and the 2025-2026 hiring velocity.
Leadership
David Parkinson serves as Chief Executive Officer. Katy Spaulding is Chief Operating Officer (joined August 2024). Katy Kenealy is Executive Vice President leading the Salesforce account. Owen Clark is Executive Vice President leading the Integrated Content Specialist Group. Lexy King is Senior Vice President leading the Corporate Communications Specialist Group. Tim Smith — a former New York Times technology and business editor — leads narrative and thought-leadership work. Cassie Croissant is Vice President of the Social and Influencer Specialist Group.
Frequently Asked Questions
What is Method Communications? An independent strategic communications and marketing agency headquartered in Salt Lake City, with major operations in San Francisco and Seattle. Specializes in technology, cybersecurity, enterprise software, challenger brands, and corporate communications. Founded in 2010 by David Parkinson.
Is Method independent? Yes. Method has remained independent throughout its operating history since its 2010 founding.
Who runs Method? David Parkinson is Co-Founder and Chief Executive Officer. Katy Spaulding is Chief Operating Officer.
Who are Method's clients? Salesforce (United States PR agency of record since March 2025), BambooHR, Bed Bath & Beyond, Motive, Encircle, and Luminary Cloud, among others.
How does Method compare to InkHouse, Highwire, and Mission North? Method, InkHouse, Highwire, Mission North, LaunchSquad, Bospar, Next PR, and Crenshaw Communications sit at the senior tier of independent United States technology public-relations firms. Method differentiates on the Salt Lake City base, the March 2025 Salesforce win, and the 2025-2026 hiring velocity.
Read next: PR Agency Profiles Directory · PR Industry Leaders · Technology PR Pillar · InkHouse Profile · Highwire Profile
