Edited on July 18, 2026.
Litzky Public Relations (LPR) is the Hoboken, New Jersey-headquartered boutique PR firm that has spent 38 years as one of the leading independent agencies for toy, family entertainment, and children's product publicity in the United States. Founded in 1988 by Michele Litzky in a one-bedroom Manhattan apartment, LPR built its category authority on a decades-long relationship with Hasbro and the family-brand franchises the Rhode Island toy giant owns.
PROFILE SNAPSHOT
Founded: 1988
Founder & President: Michele Litzky
Headquarters: Hoboken, New Jersey
Category: Toy, Children's Product & Family Entertainment PR
Team: 18+ professionals
Positioning
LPR is the reference boutique in one of the narrowest specialty categories in consumer PR: toys and family brands. The category demands operators who understand the toy-industry calendar (Toy Fair New York, Q4 holiday, back-to-school), the retailer-buyer cycle, and the specific mommy-blogger, family-lifestyle, and children's-media outlets that drive product coverage. Generalist consumer PR firms almost never build that fluency; specialists like LPR compound it over decades.
Founder — Michele Litzky
Litzky's path into the toy PR category is one of the most consequential origin stories in the specialty. After graduating from American University in 1975, she was recruited into publicity at Bantam Books. From there:
Sports marketing: Media Director of the Colgate Women's Games at New York's Softness Group.
Consumer packaged goods: First Public Relations Manager at L'eggs Hosiery in Winston-Salem, then oversight of UConn's Connecticut Mutual holiday basketball tournament.
The pivot into toys: Joined Griffin Bacal Inc. — Hasbro's advertising agency — to launch the shop's first in-house PR and special events department. That role gave her Mr. Potato Head, and Mr. Potato Head gave her the toy-industry career.
CPG and pharma: Media Director at Ralston Purina, then consumer packaged goods work at Van Vechten & Associates before launching LPR in 1988.
Her first LPR client was Matchbox Toys. The Hasbro relationship — the anchor of the firm's client base — followed from her prior work inside the Hasbro-agency system.
Named Brand Portfolio
LPR represents some of the most recognizable family-brand franchises in the United States:
Hasbro family portfolio: Mr. Potato Head, My Little Pony, Nerf, Easy-Bake Oven, Play-Doh, Playskool.
Media & entertainment: Sesame Street.
Historic client base: Matchbox Toys (the founding LPR account), international blue-chip toy brands, and category-specific startups.
Practice Model
LPR operates as a full-service boutique — brand publicity, social media, product-launch strategy, and event integration under one team. The firm's structural advantage is scale-to-depth ratio: 18-plus professionals is small enough to keep senior operators on every account and large enough to run multi-brand product launches concurrently across the Hasbro calendar.
Community & Recognition
LPR is one of the most active corporate citizens in Hoboken. The firm was recognized by the Mayor for its contributions to the city on its 25th anniversary, and continues to fund and staff local and national charitable drives — including toy drives that leverage the firm's client base directly.
Where LPR fits in the PR firm landscape
The toy and family-entertainment specialty is one of the smallest but most durable corners of consumer PR. Long product-development cycles, gatekeeping retailer buyers, and highly specific media relationships create structural barriers to entry that generalist agencies rarely clear. LPR is the reference specialist inside that structure, and Litzky is one of the longest-continuous founder-CEO relationships in the category.
For the full landscape of specialty consumer PR firms, see the Consumer & Lifestyle section of the PR Firms Directory.
