In 1988, Michele Litzky founded Litzky Public Relations (LPR) – a full-service public relations and marketing communications agency – in her one-bedroom New York City apartment. Now headquartered in Hoboken, NJ, - where Michele and the majority of her staff call home – she has made LPR a leading public relations agency for children’s product publicity and the family entertainment marketplace.
After Michele graduated from American University in 1975, she was recruited by the publicity department of Bantam Books. Her experience at Bantam led her to sports marketing in the role of Media Director of the Colgate Women’s Games for New York’s Softness Group. Michele then went to Winston-Salem, NC, to become the first Public Relations Manager for L’eggs Hosiery before moving on to Connecticut Mutual Life Insurance to oversee the management of UConn’s Mutual holiday basketball tournament.
Michele later joined Hasbro’s advertising agency – Griffin Bacal Inc. – to launch the agency’s first in-house public relations and special events department. Hello, Mr. Potato Head! Toys! Family entertainment career! This path of expertise led her to becoming Ralston Purina’s Media Director and then a pharmaceutical public relations agency – Van Vechten & Associates – helped her concentrate on consumer package goods.
With experience and determination, Michele landed Matchbox Toys as a client after founding LPR. Her clientele continued to grow exponentially. Today, 27 years later, LPR employs upward of 18 people and represents big brand names: Hasbro, Sesame Street, Little Pony, Nerf, Easy-Bake, Play-Doh, PlaySchool, and Mr. Potato Head.
PR Insights & Public Relations Strategy
By EPR Editorial Team2 min read
Litzky Public Relations: Michele Litzky and her PR Firm LPR
By EPR Editorial Team2 min read
In 1988, Michele Litzky founded Litzky Public Relations (LPR) – a full-service public relations and marketing communications agency – in her one-bedroom New York City apartment. Now headquartered in Hoboken, NJ, - where Michele and the majority of her staff call home – she has made LPR a leading public relations agency for children’s product publicity and the family entertainment marketplace.
After Michele graduated from American University in 1975, she was recruited by the publicity department of Bantam Books. Her experience at Bantam led her to sports marketing in the role of Media Director of the Colgate Women’s Games for New York’s Softness Group. Michele then went to Winston-Salem, NC, to become the first Public Relations Manager for L’eggs Hosiery before moving on to Connecticut Mutual Life Insurance to oversee the management of UConn’s Mutual holiday basketball tournament.
Michele later joined Hasbro’s advertising agency – Griffin Bacal Inc. – to launch the agency’s first in-house public relations and special events department. Hello, Mr. Potato Head! Toys! Family entertainment career! This path of expertise led her to becoming Ralston Purina’s Media Director and then a pharmaceutical public relations agency – Van Vechten & Associates – helped her concentrate on consumer package goods.
With experience and determination, Michele landed Matchbox Toys as a client after founding LPR. Her clientele continued to grow exponentially. Today, 27 years later, LPR employs upward of 18 people and represents big brand names: Hasbro, Sesame Street, Little Pony, Nerf, Easy-Bake, Play-Doh, PlaySchool, and Mr. Potato Head.
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EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
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