Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.
Growing a business with PR strategies in 2026 looks nothing like the playbook the consultants still sell. Notion built community PR via Ambassadors. Figma built Config conference and survived $20B Adobe. Canva built founder PR around Melanie Perkins to $40B. The actual mechanics.
Founded 2006 in Switzerland. $5B acquisition by Insight Partners in 2020. $15B valuation in 2024. 550,000 customers. 81% of the Fortune 500. The full Veeam story.
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.
What HubSpot, Mailchimp and Buffer teach about content marketing in 2026: a named category, a distinct brand and first-party facts held up when blog traffic did not.
