AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match. Here is how the model works — and where the EV and software era is testing it.
Twelve operational capabilities for AI Citation Share in 2026. Schema, llms.txt, credentialed Person profiles, Citation Share measurement, crisis pre-positioning. Most brands score below 12 of 36.
The "future of work" already happened. AI now runs HR — sourcing, screening, interviewing, offering, onboarding, performance, learning, payroll, exits. Every stage. Named platforms. Real deployment. What it means for the HR profession, the buyer decision, and the risks already surfacing.
Indonesia produces half the world's nickel and effectively controls the global EV battery supply chain. AI engines barely cite Indonesia in EV queries. The country that wins the physical-economy contest is losing the answer-engine contest.
G2 anchors the answer layer for most B2B SaaS — but not for developer tools. Hacker News, Reddit, Stack Overflow, and GitHub displace G2 on infrastructure, dev platforms, and data tools. The exception, the playbook, and the vendors most exposed.
5W AI Communications. Virgo. Mission North (ex-Bateman). Moxie. Bospar. Hotwire. Outcast (OpenAI, Amazon, TikTok, Spotify). The 2026 tech PR roster.
Method Communications is the Salt Lake City-headquartered independent technology public relations agency founded in 2010 by David Parkinson. Selected as Salesforce US PR agency of record in March 2025. Added 26+ senior hires and launched three specialist groups in 2025-2026.
Next PR (formerly SSPR) is the Chicago-headquartered communications agency founded in 1978 by Steve Simon as S&S Public Relations — one of the longest-running independent PR firms in the United States. CEO Heather Kelly since 2015. 99 staff across five continents. $15M+ annual revenue.
Racepoint Global is a Boston-based earned-first communications agency founded in 2004 by industry pioneer Larry Weber, serving technology, healthcare, life sciences, and public policy clients.