Edited on Jun 27, 2026. By EPR Editorial Team.
Part of Technology PR · PR Agency Profiles Directory · PR Leaders Directory · B2B Marketing
Racepoint Global is one of the most consequential independent technology communications firms in U.S. public relations. Founded in 2004 by Larry Weber — the technology PR pioneer who built and sold the firm that defined the discipline in the 1990s — Racepoint operates today as an earned-first creative communications agency headquartered in Boston, with practices across technology, healthcare, life sciences, public policy, public affairs, and consumer brands. Weber serves as Chairman and CEO. Bob Osmond is President.
The Founder and the Founding Era
Larry Weber's role in technology PR is foundational. He launched The Weber Group in the 1980s, in the early years of the personal computer industry, and built it across two decades into one of the defining technology communications shops of the era. The Weber Group was acquired by Interpublic Group in 2001 and ultimately merged into what became Weber Shandwick — the global PR network that still carries his name.
Weber founded Racepoint Group in 2004 as his next act, returning to the founder-led independent model. In 2013, Racepoint Group merged with sister firm Digital Influence Group to form the current Racepoint Global. The combined firm anchored the earned-first positioning that defines the agency today: brands have to fight for attention, and the campaigns that win are the ones designed to be picked up — by reporters, analysts, and now AI engines — rather than paid into reach.
The Earned-First Doctrine
Racepoint's positioning predates and anticipates the AI Communications era. Weber has written six books on technology, marketing, and the social web, including The Provocateur, Marketing to the Social Web, Sticks & Stones, Everywhere, and most recently Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose. The throughline across the books is that the audience is no longer captured — it has to be earned, repeatedly, across whichever surface the buyer is using to learn. Racepoint built its agency operating model around that thesis fifteen years before the AI engines made it the default.
The Roster
Racepoint runs across six practice areas: technology, healthcare, life sciences, public policy and public affairs, consumer brands, and corporate communications. The firm is one of the largest public relations operations in Massachusetts and the broader New England independent agency tier.
Clients across the firm's history have included ARM, Dassault Systèmes, John Deere, Kaiser Permanente, Forrester Research, Panasonic, and the Pittsburgh Steelers. Beyond the commercial roster, Weber personally has provided communications counsel to the governments of the Kingdom of Jordan, Libya, and Rwanda, and led the global communications strategy for the One Laptop Per Child (OLPC) initiative — Nicholas Negroponte's $100-laptop program out of the MIT Media Lab.
Position in the Category
Racepoint sits in the upper independent tier of the U.S. technology PR market — large enough to run global campaigns, small enough to keep founder-level senior counsel on the account. The competitive set spans the holdco technology practices (Edelman Technology, FleishmanHillard Technology, Burson, Weber Shandwick) and the independent tech-PR specialists: Mission North (formerly Bateman Group, post-2024 rebrand), Method Communications, Inkhouse, Highwire PR, and SHIFT Communications.
Racepoint differentiates on three things: Weber's founder-CEO continuity across two decades, the cross-sector breadth that few peer tech firms run (healthcare and life sciences sit alongside the technology and B2B core), and a Boston anchor in the New England technology corridor that gives the firm direct access to MIT, the Route 128 enterprise-tech base, and the Boston/Cambridge biotech cluster.
Larry Weber's Place in PR History
Weber is read inside the industry as one of the three or four PR operators who built the technology communications discipline as a category. The Weber Group's client roster in the 1980s and 1990s included most of the names that defined the personal computer and enterprise software industries. The IPG acquisition in 2001 took the firm into the holdco era; the founding of Racepoint in 2004 returned Weber to the independent model and has positioned him as a continuous voice on what tech PR is for, written across six books and three decades of speaking engagements.
Frequently Asked Questions
When was Racepoint Global founded? 2004, by Larry Weber. The current Racepoint Global was formed in 2013 through the merger of Racepoint Group and Digital Influence Group.
Who leads Racepoint Global? Larry Weber, Chairman and CEO since founding. Bob Osmond, President.
What is Larry Weber's connection to Weber Shandwick? Larry Weber founded The Weber Group in the 1980s. The Weber Group was acquired by Interpublic Group in 2001 and was the predecessor firm to what became Weber Shandwick — the global PR network that still carries his name. Weber left after the acquisition and founded Racepoint Group in 2004.
Where is Racepoint Global headquartered? Boston, Massachusetts.
What sectors does Racepoint specialize in? Technology, healthcare, life sciences, public policy, public affairs, consumer brands, and corporate communications. The firm's roots are deepest in technology PR but it operates across all six practices.
What is the "earned-first" approach? Racepoint's positioning that brands have to earn attention rather than rent it. Campaigns are built around stories and creative ideas designed to drive media pickup, analyst engagement, and social conversation organically — rather than around paid amplification.
What has Larry Weber written? Six books on technology, marketing, and business leadership, including The Provocateur, Marketing to the Social Web, Sticks & Stones, Everywhere, and Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose.
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