Technology
Apple Ranks #3 on Engineered Virality
Apple ranks #3 in Engineered Virality: How Digital PR Campaigns Turn Audiences into Amplifiers, anchored by its "Shot on iPhone" user-generated content…
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AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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Katerina Antonova, Aeris PR: KPI-Driven Tech PR for Startups and VCs
Jun 3, 2026
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David Barkoe, Carve Communications: The Miami PR Firm Q&A
Jun 3, 2026
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What Does a Public Relations Agency Actually Do for a Tech Company?
Jun 2, 2026
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OutCast Agency: The San Francisco PR Firm That Shaped Modern Tech Communications
May 31, 2026
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Epirus: The Counter-Drone Bet on Directed-Energy Microwave
May 29, 2026
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Technology
Sora, Veo, and the Coming Wave of AI Video PR Risk
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
Technology
Tech PR in 2026: How to Sell AI Without Paying the Hype Tax
The AI hype cycle is in a more complicated phase than the simple "peak of inflated expectations" framework captures. Categories within AI are at very different points — foundation models with substantive deployments, applied AI products with mixed adoption results, AI-adjacent po
Technology
20 Best Tech PR Campaigns Of 2026
OpenAI, Apple, Google, Microsoft, NVIDIA, Meta, AWS, Tesla, SpaceX, TikTok and 10 more. The 20 tech PR campaigns building trust in an era of AI fatigue.
Technology
20 Greatest Tech PR Campaigns Ever
The 20 greatest technology PR campaigns ever — Apple's iPhone launch, Tesla's Cybertruck reveal, Microsoft's Windows 95 event, Dropbox's explainer video, Amazon Prime Day, Netflix's "Netflix Is a Joke," OpenAI's ChatGPT launch, Intel Inside, and the rest of the list that defined what a great technology PR campaign actually is. What every one of them had in common, and what the 2026 AI Communications equivalent looks like.
Technology
ReputationDefender: The Industry's Oldest Name, Now Owned by Norton
ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.
Technology
25 Cybersecurity Campaigns That Broke Through
Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through on clarity, credibility, and proof — CrowdStrike, Palo Alto, Cisco, Apple, IBM, Microsoft, Wiz, Snyk, Darktrace and 16 more.
Technology
Five Blocks: The Firm The NYT Named as Terakeet's Closest Competitor
The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.
Technology
How Tech Brands Win in the GEO Era
Tech buyers ask ChatGPT and Perplexity before they open G2. Developer communities, documentation depth, GitHub presence, and structured release notes feed the citation. The discipline.
Technology
Why AI Systems Trust Certain Sources
Article explores the five mechanics that explain why AI systems trust certain sources over others, including identification, extractability, corroboration, recency, and independence. It explains why machine readability matters, why structured databases win, why corroboration builds retrieval confidence, and why forums and reviews are often favored by AI.
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Frequently Asked Questions
What is EPR Tech?▾
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?▾
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.