AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
All articles in Tech

The Quiet Titans of Innovation: A Examination of Self-Made Tech Billionaires
Explore the quiet titans of tech innovation and discover how self-made billionaires like David Steinberg built billion-dollar empires in enterprise software, cybersecurity, and data platforms away from Silicon Valley spotlight.

Thought Leadership for Cybersecurity Companies in a Distrustful Media Landscape
Explore how cybersecurity companies can build trust-based thought leadership in a skeptical media landscape by focusing on authority over visibility

How Duolingo Turned a Green Owl and Bold PR Into a Global Brand Movement
Learn how Duolingo turned a green owl into a global brand through bold PR, TikTok mastery, and irreverent marketing that made language learning cool and viral.

How IBM’s “Smarter Planet” Became the Blueprint for B2B PR in America
Learn how IBM's Smarter Planet campaign became the blueprint for B2B PR success in America by elevating beyond products to vision-driven storytelling

Tech PR That Delivers—When Strategy, Storytelling, and Community Align
Learn how Apple, Spotify, Dropbox and Slack built powerful tech PR campaigns through user-generated content, community storytelling and authentic engagement.

Trust Through Transparency — How Strategic Storytelling Builds FinTech Credibility
Learn how strategic fintech PR builds lasting credibility through transparency and trust rather than flashy stunts with examples from Chime, Stripe, and more.

Shaping the Future of Work: The Global Leaders in HR Tech PR
Discover the top global HR Tech PR agencies shaping the future of work, from 5W Public Relations in the US to leading firms across Europe, Asia-Pacific and beyond.

The New Face of Tech PR: Navigating Reputation in the Age of AI, Data Breaches, and Digital Skepticism
Learn how tech PR has evolved from simple product hype to crisis management in 2025, navigating AI controversies, data breaches and digital skepticism.

Punching Above Their Weight: How Small Tech Brands Win Big with Smart PR
Small tech brands succeed with smart PR through credibility, storytelling and strategy. Learn how startups win big using earned media, thought leadership and community.

When Fintech PR Goes Wrong: Lessons from a Campaign That Failed
Explore fintech PR failures and discover lessons from Robinhood's GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.

Human-Centric Tech: How Workhuman and Kaatch Made Empathy Their Superpower
Learn how Workhuman and Kaatch revolutionized HR tech PR in Europe by prioritizing empathy over automation and building trust through human-centered storytelling.

Reality Invaded — How “I Love Bees” Revolutionized Game PR with Viral, Immersive Storytelling
Discover how Halo 2's I Love Bees ARG revolutionized gaming PR with viral storytelling, payphone mysteries, and community collaboration to create a phenomenon.
